{ "crd_number": 332277, "slug": "headland-capital-mt-pleasant-sc-332277", "primary_business_name": "HEADLAND CAPITAL", "legal_name": "HEADLAND CAPITAL, LLC", "dbas": [ "BARNETT WEALTH ADVISORS, LLC", "COASTAL WEALTH MANAGEMENT, LLC", "UPCHURCH & CORN ADVISORS, LLC" ], "city": "Mt. Pleasant", "state": "SC", "country": "United States", "cbsa_code": "16700", "metro": { "cbsa_code": "16700", "common_name": "Charleston", "msa_name": "Charleston-North Charleston, SC", "path": "/advisors/sc/charleston" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2024-09-24", "years_registered": 2, "period": "2026-10-01", "filing_date": "2026-06-24", "carried_forward": false, "raum_total": 559277399.0, "raum_discretionary": 481815058.0, "raum_non_discretionary": 77462341.0, "raum_band": "500m_1b", "raum_band_label": "$500 million to $1 billion", "total_employees": 19, "advisory_employees": 12, "client_count_bucket": null, "clients_by_type": { "charitable": { "raum": 10473559.0, "count": 10 }, "individuals": { "raum": 198183964.0, "count": 521 }, "high_net_worth_individuals": { "raum": 323105794.0, "count": 116 }, "corporations_other_businesses": { "raum": 27514082.0, "count": 9 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "pension_consulting", "portfolio_management_businesses_institutional", "portfolio_management_individuals" ], "wrap_fee_participant": true, "disclosure_yes_count": 0, "states_registered": [ "CA", "FL", "GA", "KY", "LA", "MD", "NC", "NY", "OH", "SC", "TX", "WV" ], "websites": [ "https://headland.capital" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/332277", "city_as_filed": "MT. PLEASANT", "url": "https://advisorcensus.com/firm/headland-capital-mt-pleasant-sc-332277", "display_name": "Headland Capital", "summary": "Headland Capital is an SEC-registered investment advisory firm in Mt. Pleasant, SC, registered since 2024, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 24, 2026.", "citation": "AdvisorCensus. Headland Capital (CRD 332277): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for businesses (other than small businesses) or institutional clients", "Pension consulting services" ], "quick_answers": [ { "q": "How is Headland Capital compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Headland Capital reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is Headland Capital located?", "a": "Headland Capital's principal office is in Mt. Pleasant, SC, according to its Form ADV; the July 2026 filing also lists 2 other offices (Schedule D, Section 1.F)." }, { "q": "Is Headland Capital registered with the SEC or a state?", "a": "Headland Capital is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 332277." }, { "q": "How much does Headland Capital manage?", "a": "Headland Capital reports $559,277,399 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (86% discretionary)." }, { "q": "How have Headland Capital's assets and staff changed since 2024?", "a": "In the Form ADV data for Headland Capital: Regulatory assets under management: $0 in the October 2024 data and $559,277,399 in the October 2026 data. Total employees: 9 in October 2024 and 19 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Headland Capital serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (521); high net worth individuals (116); charitable organizations (10)." }, { "q": "Which custodians does Headland Capital use?", "a": "Headland Capital's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets." }, { "q": "Does Headland Capital report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/332277" }, { "q": "What changed in Headland Capital's recent Form ADV filings?", "a": "In the July 2026 filing data: Registered or notice-filed in MD." } ], "filing_history": [ { "period": "2024-10-01", "regulatory_assets_under_management": 0.0, "total_employees": 9, "filing_date": "2024-08-07" }, { "period": "2025-10-01", "regulatory_assets_under_management": 403025177.0, "total_employees": 19, "filing_date": "2025-07-24" }, { "period": "2026-10-01", "regulatory_assets_under_management": 559277399.0, "total_employees": 19, "filing_date": "2026-06-24" } ], "recent_changes": [ { "period": "2026-07-01", "period_label": "July 2026", "notes": [ "Registered or notice-filed in MD." ] }, { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 9 to 12.", "Regulatory assets under management went from $403,025,177 to $559,277,399 (+39%)." ] }, { "period": "2026-01-01", "period_label": "January 2026", "notes": [ "Changed its office addresses in Jacksonville, FL." ] }, { "period": "2025-12-01", "period_label": "December 2025", "notes": [ "Registered or notice-filed in CA." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "LPL Financial LLC", "name_as_filed": "LPL FINANCIAL LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/headland-capital-mt-pleasant-sc-332277.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 521, "fewer_than_5": false, "raum": 198183964.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 116, "fewer_than_5": false, "raum": 323105794.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 10, "fewer_than_5": false, "raum": 10473559.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 9, "fewer_than_5": false, "raum": 27514082.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/332277", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }