{
  "crd_number": 143665,
  "slug": "hbw-advisory-services-llc-simi-valley-ca-143665",
  "primary_business_name": "HBW ADVISORY SERVICES LLC",
  "legal_name": "HBW ADVISORY SERVICES LLC",
  "dbas": [],
  "city": "Simi Valley",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "37100",
  "metro": {
    "cbsa_code": "37100",
    "common_name": "Oxnard",
    "msa_name": "Oxnard-Thousand Oaks-Ventura, CA",
    "path": "/advisors/ca/oxnard"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2012-11-07",
  "years_registered": 13,
  "period": "2026-10-01",
  "filing_date": "2026-03-17",
  "carried_forward": false,
  "raum_total": 1747369322.0,
  "raum_discretionary": 1705116249.0,
  "raum_non_discretionary": 42253073.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 72,
  "advisory_employees": 68,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0,
      "description": "N/A",
      "fewer_than_5": true
    },
    "charitable": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 1516805480.0,
      "count": 13698
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": 0
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 134803625.0,
      "count": 81
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 95760217.0,
      "count": 85
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://bfadvisorsllc.com",
    "https://bluediamondfinancialsolutions.com",
    "https://facebook.com/BradfordFinancialAdvisors",
    "https://facebook.com/ThriveStewardship",
    "https://facebook.com/lhdfinancial",
    "https://facebook.com/people/Steele-Financial-Solutions",
    "https://facebook.com/redzoneretirement",
    "https://goldhorncm.com",
    "https://guadalupeinvestments.com",
    "https://hbwadvisory.com",
    "https://hbwfinancialadvisor.com",
    "https://hbwpartners.com",
    "https://ideallifefinancial.com",
    "https://incomeplanningassociates.com",
    "https://linkedin.com/company/bradford-financial-advisors",
    "https://linkedin.com/in/brianmalkinson",
    "https://linkedin.com/in/caleb-svoboda",
    "https://linkedin.com/in/hbwchadfrancis",
    "https://linkedin.com/in/kyra-harbus-king-7a7341174",
    "https://linkedin.com/in/sean-cisney-chfebc%E2%84%A0-875128b",
    "https://mezawealth.com",
    "https://myhbwadvisor.com",
    "https://pathwayfinancialdesign.com",
    "https://rondortch.com",
    "https://stepwisefinancial.com",
    "https://thrivestewardship.com",
    "https://wealthfort.com",
    "https://winfield-wealth.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/143665",
  "city_as_filed": "SIMI VALLEY",
  "url": "https://advisorcensus.com/firm/hbw-advisory-services-llc-simi-valley-ca-143665",
  "display_name": "HBW Advisory Services LLC",
  "summary": "HBW Advisory Services LLC is an SEC-registered investment advisory firm in Simi Valley, CA, registered since 2012, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 17, 2026.",
  "citation": "AdvisorCensus. HBW Advisory Services LLC (CRD 143665): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is HBW Advisory Services LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), HBW Advisory Services LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "What does HBW Advisory Services LLC's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated November 13, 2025 states: Asset-based fee: up to 2% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is HBW Advisory Services LLC located?",
      "a": "HBW Advisory Services LLC's principal office is in Simi Valley, CA, according to its Form ADV; the April 2026 filing also lists 21 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is HBW Advisory Services LLC registered with the SEC or a state?",
      "a": "HBW Advisory Services LLC is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 143665."
    },
    {
      "q": "How much does HBW Advisory Services LLC manage?",
      "a": "HBW Advisory Services LLC reports $1,747,369,322 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (98% discretionary)."
    },
    {
      "q": "How have HBW Advisory Services LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for HBW Advisory Services LLC: Regulatory assets under management: $761,170,560 in the October 2021 data and $1,747,369,322 in the October 2026 data, up 130%. Total employees: 57 in October 2021 and 72 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does HBW Advisory Services LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (13,698); corporations or other businesses not listed above (85); high net worth individuals (81)."
    },
    {
      "q": "Which custodians does HBW Advisory Services LLC use?",
      "a": "HBW Advisory Services LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does HBW Advisory Services LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/143665"
    },
    {
      "q": "Does HBW Advisory Services LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated November 13, 2025 says: \"Generally, HBW does not require a minimum dollar amount to open and maintain an advisory account.\""
    },
    {
      "q": "What changed in HBW Advisory Services LLC's recent Form ADV filings?",
      "a": "In the December 2025 filing data: Employees performing advisory functions went from 63 to 68. Regulatory assets under management went from $1,476,802,564 to $1,747,369,322 (+18%). Changed its office addresses in Grand Rapids, MI. Added an office in Eagle, ID. Added an office in Kerrville, TX. Added an office in Middleton, ID. Added an office in Saratoga Springs, NY. Added an office in Traverse City, MI. Added an office in Zeeland, MI. No longer lists an office in Ada, MI. No longer lists an office in Griffin, GA. No longer lists an office in Hudsonville, MI. No longer lists an office in Schaumburg, IL. No longer lists an office in Sonoma, CA. No longer lists an office in Tomball, TX."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 761170560.0,
      "total_employees": 57,
      "filing_date": "2021-06-28"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1114357188.0,
      "total_employees": 60,
      "filing_date": "2021-11-12"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1019551088.0,
      "total_employees": 65,
      "filing_date": "2023-06-01"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1134812630.0,
      "total_employees": 66,
      "filing_date": "2024-05-09"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1476802564.0,
      "total_employees": 67,
      "filing_date": "2025-06-25"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1747369322.0,
      "total_employees": 72,
      "filing_date": "2026-03-17"
    }
  ],
  "recent_changes": [
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 63 to 68.",
        "Regulatory assets under management went from $1,476,802,564 to $1,747,369,322 (+18%).",
        "Changed its office addresses in Grand Rapids, MI.",
        "Added an office in Eagle, ID.",
        "Added an office in Kerrville, TX.",
        "Added an office in Middleton, ID.",
        "Added an office in Saratoga Springs, NY.",
        "Added an office in Traverse City, MI.",
        "Added an office in Zeeland, MI.",
        "No longer lists an office in Ada, MI.",
        "No longer lists an office in Griffin, GA.",
        "No longer lists an office in Hudsonville, MI.",
        "No longer lists an office in Schaumburg, IL.",
        "No longer lists an office in Sonoma, CA.",
        "No longer lists an office in Tomball, TX."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated November 13, 2025",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "2% of assets a year",
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 2% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "HBW charges an annual fee based on a percentage of assets under management, not to exceed 2.00%."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "Generally, HBW does not require a minimum dollar amount to open and maintain an advisory account."
        ]
      }
    ],
    "quotes": [
      "HBW charges an annual fee based on a percentage of assets under management, not to exceed 2.00%.",
      "Generally, HBW does not require a minimum dollar amount to open and maintain an advisory account."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Axos Clearing LLC",
      "name_as_filed": "AXOS CLEARING LLC",
      "affiliated": false
    },
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/hbw-advisory-services-llc-simi-valley-ca-143665.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 13698,
      "fewer_than_5": false,
      "raum": 1516805480.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 81,
      "fewer_than_5": false,
      "raum": 134803625.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 85,
      "fewer_than_5": false,
      "raum": 95760217.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/143665",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}