# Hays Financial Group, LLC

> Hays Financial Group, LLC is an SEC-registered investment advisory firm in Minneapolis, MN, registered since 2021, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.

- CRD: 306877
- Filed as: HAYS FINANCIAL GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Minneapolis, MN
- Filing period: October 2026
- Form ADV filing dated: March 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/306877
- AdvisorCensus page: https://advisorcensus.com/firm/hays-financial-group-llc-minneapolis-mn-306877

## Quick answers

**How is Hays Financial Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Hays Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Hays Financial Group, LLC charge?**
Its Form ADV Part 2A brochure dated March 25, 2026 states: Hourly rate: $500 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Hays Financial Group, LLC located?**
Hays Financial Group, LLC's principal office is in Minneapolis, MN, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Hays Financial Group, LLC registered with the SEC or a state?**
Hays Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 306877.

**How much does Hays Financial Group, LLC manage?**
Hays Financial Group, LLC reports $7,450,399,384 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (33% discretionary).

**How have Hays Financial Group, LLC's assets and staff changed since 2021?**
In the Form ADV data for Hays Financial Group, LLC: Regulatory assets under management: $433,809,797 in the October 2021 data and $7,450,399,384 in the October 2026 data, up 1617%. Total employees: 6 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Hays Financial Group, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (302); pension and profit sharing plans (but not the plan participants or government pension plans) (236); high net worth individuals (34).

**Which custodians does Hays Financial Group, LLC use?**
Hays Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Empower Retirement and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Hays Financial Group, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/306877

**Does Hays Financial Group, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 25, 2026 says: "HFG generally does not impose a minimum relationship size."

**What changed in Hays Financial Group, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 4 to 6. Regulatory assets under management went from $6,092,981,791 to $7,450,399,384 (+22%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 25, 2026)

- Account minimum: None

> HFG generally does not impose a minimum relationship size.

- Hourly rate: $500 an hour (financial planning services)

> Hourly engagements are billed at an hourly rate of up to $500 per hour. The Advisor’s fee is based on the complexity of the services to be provided

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Empower Retirement
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $7,450,399,384
- Discretionary: $2,458,486,996
- Non-discretionary: $4,991,912,388

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 302 | $28,076,081 |
| High net worth individuals | 34 | $70,927,247 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 236 | $7,351,396,056 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2021 (5 years)
- Employees: 12 total, 6 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CA, CO, FL, IA, KS, LA, MA, MN, MO, NH, TX, VA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Miami Beach, FL
- Richmond, VA

### Websites listed on Form ADV (Item 1.I)
- haysfinancialgroup.com
- open.spotify.com/show/2Dj34AFN6IJ9XgvYX9XZSW
- LinkedIn @hays-financial-group

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $433,809,797 | 6 | July 19, 2021 |
| October 2022 | $1,840,747,318 | 12 | February 21, 2022 |
| October 2023 | $3,155,995,471 | 9 | April 24, 2023 |
| October 2024 | $5,098,398,433 | 7 | May 29, 2024 |
| October 2025 | $6,092,981,791 | 10 | March 27, 2025 |
| October 2026 | $7,450,399,384 | 12 | March 25, 2026 |

Regulatory assets under management: $433,809,797 in the October 2021 data and $7,450,399,384 in the October 2026 data, up 1617%.
Total employees: 6 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 4 to 6.
- Regulatory assets under management went from $6,092,981,791 to $7,450,399,384 (+22%).
- Updated its list of owners and control persons (Schedule A).

### January 2026
- Registered or notice-filed in LA, NH.

### December 2025
- Registered or notice-filed in VA.

### November 2025
- Added an office in Richmond, VA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Hays Financial Group, LLC (CRD 306877): Form ADV filing data as of October 2026.