# Hayes Asset Management, LLC

> Hayes Asset Management, LLC is an SEC-registered investment advisory firm in Rochester, NY, registered since 2006, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 26, 2026.

- CRD: 141220
- Filed as: HAYES ASSET MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Rochester, NY
- Filing period: October 2026
- Form ADV filing dated: March 26, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/141220
- AdvisorCensus page: https://advisorcensus.com/firm/hayes-asset-management-llc-rochester-ny-141220

## Quick answers

**How is Hayes Asset Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Hayes Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Hayes Asset Management, LLC located?**
Hayes Asset Management, LLC's principal office is in Rochester, NY, according to its Form ADV.

**Is Hayes Asset Management, LLC registered with the SEC or a state?**
Hayes Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 141220.

**How much does Hayes Asset Management, LLC manage?**
Hayes Asset Management, LLC reports $116,630,863 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (79% discretionary).

**How have Hayes Asset Management, LLC's assets and staff changed since 2021?**
In the Form ADV data for Hayes Asset Management, LLC: Regulatory assets under management: $107,681,000 in the October 2021 data and $116,630,863 in the October 2026 data, up 8%. Total employees: 3 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Hayes Asset Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (83); high net worth individuals (29).

**Does Hayes Asset Management, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/141220

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Regulatory assets under management (Item 5.F)
- Total: $116,630,863
- Discretionary: $92,207,603
- Non-discretionary: $24,423,260

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 83 | $18,923,515 |
| High net worth individuals | 29 | $97,569,494 |
| Charitable organizations | Fewer than 5 | $137,854 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2006 (20 years)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- hayesassetmgt.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $107,681,000 | 3 | March 29, 2021 |
| October 2022 | $127,498,195 | 4 | March 28, 2022 |
| October 2023 | $134,104,100 | 4 | March 22, 2023 |
| October 2024 | $133,842,600 | 4 | March 26, 2024 |
| October 2025 | $117,122,008 | 4 | May 30, 2025 |
| October 2026 | $116,630,863 | 4 | March 26, 2026 |

Regulatory assets under management: $107,681,000 in the October 2021 data and $116,630,863 in the October 2026 data, up 8%.
Total employees: 3 in October 2021 and 4 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Hayes Asset Management, LLC (CRD 141220): Form ADV filing data as of October 2026.