# Hardy Reed, LLC

> Hardy Reed, LLC is an SEC-registered investment advisory firm in Tupelo, MS, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 4, 2026.

- CRD: 141024
- Filed as: HARDY REED, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Tupelo, MS
- Filing period: October 2026
- Form ADV filing dated: September 4, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/141024
- AdvisorCensus page: https://advisorcensus.com/firm/hardy-reed-llc-tupelo-ms-141024

## Quick answers

**How is Hardy Reed, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Hardy Reed, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Hardy Reed, LLC located?**
Hardy Reed, LLC's principal office is in Tupelo, MS, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Hardy Reed, LLC registered with the SEC or a state?**
Hardy Reed, LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 141024.

**How much does Hardy Reed, LLC manage?**
Hardy Reed, LLC reports $2,890,705,950 in regulatory assets under management in its Form ADV filing dated September 4, 2026 (100% discretionary).

**How have Hardy Reed, LLC's assets and staff changed since 2021?**
In the Form ADV data for Hardy Reed, LLC: Regulatory assets under management: $1,423,769,035 in the October 2021 data and $2,890,705,950 in the October 2026 data, up 103%. Total employees: 13 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Hardy Reed, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (203); individuals (other than high net worth individuals) (148); pension and profit sharing plans (but not the plan participants or government pension plans) (26).

**Which custodians does Hardy Reed, LLC use?**
Hardy Reed, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists ADP Broker-Dealer, Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Hardy Reed, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/141024

**What changed in Hardy Reed, LLC's recent Form ADV filings?**
In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- ADP Broker-Dealer, Inc.
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,890,705,950
- Discretionary: $2,885,081,020
- Non-discretionary: $5,624,930

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 148 | $61,451,821 |
| High net worth individuals | 203 | $1,565,940,024 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 26 | $914,257,740 |
| Charitable organizations | 15 | $326,852,045 |
| Corporations or other businesses not listed above | 3 | $22,204,320 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 2006 (20 years)
- Employees: 18 total, 12 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, CA, FL, GA, LA, MS, NC, NY, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Madison, MS
- Oxford, MS

### Websites listed on Form ADV (Item 1.I)
- hardyreed.com
- Facebook @hardyreedllc
- Instagram @hardyreedllc
- LinkedIn @HARDY-REED
- LinkedIn @HARDY-REED-RETIREMENT-PLAN-SERVICES

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,423,769,035 | 13 | March 24, 2021 |
| October 2022 | $1,679,888,192 | 14 | May 20, 2022 |
| October 2023 | $1,448,802,786 | 15 | September 30, 2023 |
| October 2024 | $1,865,178,576 | 18 | April 19, 2024 |
| October 2025 | $2,357,448,960 | 19 | March 11, 2025 |
| October 2026 | $2,890,705,950 | 18 | September 4, 2026 |

Regulatory assets under management: $1,423,769,035 in the October 2021 data and $2,890,705,950 in the October 2026 data, up 103%.
Total employees: 13 in October 2021 and 18 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 13 to 12.
- Regulatory assets under management went from $2,357,448,960 to $2,890,705,950 (+23%).
- Added an office in Madison, MS.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Hardy Reed, LLC (CRD 141024): Form ADV filing data as of October 2026.