{ "crd_number": 141024, "slug": "hardy-reed-llc-tupelo-ms-141024", "primary_business_name": "HARDY REED, LLC", "legal_name": "HARDY REED, LLC", "dbas": [], "city": "Tupelo", "state": "MS", "country": "United States", "cbsa_code": "46180", "metro": null, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2006-07-05", "years_registered": 20, "period": "2026-10-01", "filing_date": "2026-09-04", "carried_forward": false, "raum_total": 2890705950.0, "raum_discretionary": 2885081020.0, "raum_non_discretionary": 5624930.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 18, "advisory_employees": 12, "client_count_bucket": "fewer_than_5_in_some_types", "clients_by_type": { "charitable": { "raum": 326852045.0, "count": 15 }, "individuals": { "raum": 61451821.0, "count": 148 }, "pension_profit_sharing": { "raum": 914257740.0, "count": 26 }, "high_net_worth_individuals": { "raum": 1565940024.0, "count": 203 }, "corporations_other_businesses": { "raum": 22204320.0, "count": 3, "fewer_than_5": true } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "other", "pension_consulting", "portfolio_management_businesses_institutional", "portfolio_management_individuals", "selection_of_other_advisers" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "AL", "CA", "FL", "GA", "LA", "MS", "NC", "NY", "TN", "TX" ], "websites": [ "https://facebook.com/hardyreedllc", "https://hardyreed.com", "https://instagram.com/hardyreedllc", "https://linkedin.com/COMPANY/HARDY-REED", "https://linkedin.com/SHOWCASE/HARDY-REED-RETIREMENT-PLAN-SERVICES" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/141024", "city_as_filed": "TUPELO", "url": "https://advisorcensus.com/firm/hardy-reed-llc-tupelo-ms-141024", "display_name": "Hardy Reed, LLC", "summary": "Hardy Reed, LLC is an SEC-registered investment advisory firm in Tupelo, MS, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 4, 2026.", "citation": "AdvisorCensus. Hardy Reed, LLC (CRD 141024): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for businesses (other than small businesses) or institutional clients", "Pension consulting services", "Selection of other advisers (including private fund managers)", "Other" ], "quick_answers": [ { "q": "How is Hardy Reed, LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Hardy Reed, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is Hardy Reed, LLC located?", "a": "Hardy Reed, LLC's principal office is in Tupelo, MS, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F)." }, { "q": "Is Hardy Reed, LLC registered with the SEC or a state?", "a": "Hardy Reed, LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 141024." }, { "q": "How much does Hardy Reed, LLC manage?", "a": "Hardy Reed, LLC reports $2,890,705,950 in regulatory assets under management in its Form ADV filing dated September 4, 2026 (100% discretionary)." }, { "q": "How have Hardy Reed, LLC's assets and staff changed since 2021?", "a": "In the Form ADV data for Hardy Reed, LLC: Regulatory assets under management: $1,423,769,035 in the October 2021 data and $2,890,705,950 in the October 2026 data, up 103%. Total employees: 13 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Hardy Reed, LLC serve?", "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (203); individuals (other than high net worth individuals) (148); pension and profit sharing plans (but not the plan participants or government pension plans) (26)." }, { "q": "Which custodians does Hardy Reed, LLC use?", "a": "Hardy Reed, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists ADP Broker-Dealer, Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Hardy Reed, LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/141024" }, { "q": "What changed in Hardy Reed, LLC's recent Form ADV filings?", "a": "In the October 2026 filing data: Updated its list of owners and control persons (Schedule A)." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 1423769035.0, "total_employees": 13, "filing_date": "2021-03-24" }, { "period": "2022-10-01", "regulatory_assets_under_management": 1679888192.0, "total_employees": 14, "filing_date": "2022-05-20" }, { "period": "2023-10-01", "regulatory_assets_under_management": 1448802786.0, "total_employees": 15, "filing_date": "2023-09-30" }, { "period": "2024-10-01", "regulatory_assets_under_management": 1865178576.0, "total_employees": 18, "filing_date": "2024-04-19" }, { "period": "2025-10-01", "regulatory_assets_under_management": 2357448960.0, "total_employees": 19, "filing_date": "2025-03-11" }, { "period": "2026-10-01", "regulatory_assets_under_management": 2890705950.0, "total_employees": 18, "filing_date": "2026-09-04" } ], "recent_changes": [ { "period": "2026-10-01", "period_label": "October 2026", "notes": [ "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 13 to 12.", "Regulatory assets under management went from $2,357,448,960 to $2,890,705,950 (+23%).", "Added an office in Madison, MS.", "Updated its list of owners and control persons (Schedule A)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "ADP Broker-Dealer, Inc.", "name_as_filed": "ADP BROKER-DEALER, INC.", "affiliated": false }, { "name": "National Financial Services LLC", "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/hardy-reed-llc-tupelo-ms-141024.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 148, "fewer_than_5": false, "raum": 61451821.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 203, "fewer_than_5": false, "raum": 1565940024.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 26, "fewer_than_5": false, "raum": 914257740.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 15, "fewer_than_5": false, "raum": 326852045.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 3, "fewer_than_5": true, "raum": 22204320.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/141024", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }