# Harbor Investment Advisory, LLC

> Harbor Investment Advisory, LLC is an SEC-registered investment advisory firm in Lutherville, MD, registered since 2010, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 1, 2026.

- CRD: 151085
- Filed as: HARBOR INVESTMENT ADVISORY, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Lutherville, MD
- Filing period: October 2026
- Form ADV filing dated: September 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/151085
- AdvisorCensus page: https://advisorcensus.com/firm/harbor-investment-advisory-llc-lutherville-md-151085

## Quick answers

**How is Harbor Investment Advisory, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Harbor Investment Advisory, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Harbor Investment Advisory, LLC located?**
Harbor Investment Advisory, LLC's principal office is in Lutherville, MD, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Harbor Investment Advisory, LLC registered with the SEC or a state?**
Harbor Investment Advisory, LLC is an SEC-registered investment advisory firm, registered since 2010. Status as filed: Approved. CRD 151085.

**How much does Harbor Investment Advisory, LLC manage?**
Harbor Investment Advisory, LLC reports $6,869,215,640 in regulatory assets under management in its Form ADV filing dated September 1, 2026 (53% discretionary).

**How have Harbor Investment Advisory, LLC's assets and staff changed since 2021?**
In the Form ADV data for Harbor Investment Advisory, LLC: Regulatory assets under management: $3,701,000,000 in the October 2021 data and $6,869,215,640 in the October 2026 data, up 86%. Total employees: 30 in October 2021 and 35 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Harbor Investment Advisory, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (2,036); individuals (other than high net worth individuals) (1,321); charitable organizations (80).

**Which custodians does Harbor Investment Advisory, LLC use?**
Harbor Investment Advisory, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Harbor Investment Advisory, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/151085

**What changed in Harbor Investment Advisory, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 28 to 30. Regulatory assets under management went from $6,000,223,304 to $6,869,215,640 (+14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $6,869,215,640
- Discretionary: $3,653,945,262
- Non-discretionary: $3,215,270,378

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,321 | $223,704,569 |
| High net worth individuals | 2,036 | $2,666,351,194 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 75 | $1,000,693,390 |
| Charitable organizations | 80 | $2,769,300,504 |
| Corporations or other businesses not listed above | 28 | $209,165,983 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2010 (16 years)
- Employees: 35 total, 30 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, CO, CT, DC, DE, FL, GA, IA, IL, IN, LA, MA, MD, ME, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Rockville, MD

### Websites listed on Form ADV (Item 1.I)
- harborllc.com
- LinkedIn @HARBOR-INVESTMENT-ADVISORY-LLC

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $3,701,000,000 | 30 | August 26, 2021 |
| October 2022 | $4,662,900,000 | 30 | April 25, 2022 |
| October 2023 | $4,247,694,157 | 34 | March 30, 2023 |
| October 2024 | $5,228,575,060 | 33 | September 12, 2024 |
| October 2025 | $6,000,223,304 | 34 | March 21, 2025 |
| October 2026 | $6,869,215,640 | 35 | September 1, 2026 |

Regulatory assets under management: $3,701,000,000 in the October 2021 data and $6,869,215,640 in the October 2026 data, up 86%.
Total employees: 30 in October 2021 and 35 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 28 to 30.
- Regulatory assets under management went from $6,000,223,304 to $6,869,215,640 (+14%).

### February 2026
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Harbor Investment Advisory, LLC (CRD 151085): Form ADV filing data as of October 2026.