{
  "crd_number": 120084,
  "slug": "gunn-and-company-investment-management-inc-jacksonville-fl-120084",
  "primary_business_name": "GUNN & COMPANY INVESTMENT MANAGEMENT, INC.",
  "legal_name": "GUNN & COMPANY INVESTMENT MANAGEMENT, INC.",
  "dbas": [],
  "city": "Jacksonville",
  "state": "FL",
  "country": "United States",
  "cbsa_code": "27260",
  "metro": {
    "cbsa_code": "27260",
    "common_name": "Jacksonville",
    "msa_name": "Jacksonville, FL",
    "path": "/advisors/fl/jacksonville"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2017-11-27",
  "years_registered": 8,
  "period": "2026-10-01",
  "filing_date": "2026-02-19",
  "carried_forward": false,
  "raum_total": 213528643.0,
  "raum_discretionary": 213528643.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 5,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 1318.0,
      "count": 1,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 43453063.0,
      "count": 114
    },
    "pension_profit_sharing": {
      "raum": 6430340.0,
      "count": 10
    },
    "high_net_worth_individuals": {
      "raum": 163643922.0,
      "count": 58
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 12,
  "states_registered": [
    "FL",
    "GA",
    "NC",
    "TX"
  ],
  "websites": [
    "https://gunncoim.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/120084",
  "disclosure_items": [
    {
      "item": "11.B(2)",
      "question": "In the past ten years, has the firm or an advisory affiliate been charged with one of the misdemeanors listed in 11.B(1)?"
    },
    {
      "item": "11.C(1)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(4)",
      "question": "Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    },
    {
      "item": "11.E(1)",
      "question": "Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    },
    {
      "item": "11.E(4)",
      "question": "Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?"
    },
    {
      "item": "11.G",
      "question": "Is the firm or an advisory affiliate now the subject of a regulatory proceeding that could result in a yes answer to any part of 11.C, 11.D, or 11.E?"
    },
    {
      "item": "11.H(1)(a)",
      "question": "In the past ten years, has a domestic or foreign court issued an injunction against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.H(1)(b)",
      "question": "Has a domestic or foreign court ever found that the firm or an advisory affiliate was involved in a violation of investment-related statutes or regulations?"
    },
    {
      "item": "11.H(2)",
      "question": "Is the firm or an advisory affiliate now the subject of a civil proceeding that could result in a yes answer to any part of 11.H(1)?"
    }
  ],
  "city_as_filed": "JACKSONVILLE",
  "url": "https://advisorcensus.com/firm/gunn-and-company-investment-management-inc-jacksonville-fl-120084",
  "display_name": "Gunn & Company Investment Management, Inc.",
  "summary": "Gunn & Company Investment Management, Inc. is an SEC-registered investment advisory firm in Jacksonville, FL, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 19, 2026.",
  "citation": "AdvisorCensus. Gunn & Company Investment Management, Inc. (CRD 120084): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Gunn & Company Investment Management, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Gunn & Company Investment Management, Inc. reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Gunn & Company Investment Management, Inc. located?",
      "a": "Gunn & Company Investment Management, Inc.'s principal office is in Jacksonville, FL, according to its Form ADV."
    },
    {
      "q": "Is Gunn & Company Investment Management, Inc. registered with the SEC or a state?",
      "a": "Gunn & Company Investment Management, Inc. is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 120084."
    },
    {
      "q": "How much does Gunn & Company Investment Management, Inc. manage?",
      "a": "Gunn & Company Investment Management, Inc. reports $213,528,643 in regulatory assets under management in its Form ADV filing dated February 19, 2026 (100% discretionary)."
    },
    {
      "q": "How have Gunn & Company Investment Management, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Gunn & Company Investment Management, Inc.: Regulatory assets under management: $189,798,253 in the October 2021 data and $213,528,643 in the October 2026 data, up 13%. Total employees: 9 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Gunn & Company Investment Management, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (114); high net worth individuals (58); pension and profit sharing plans (but not the plan participants or government pension plans) (10)."
    },
    {
      "q": "Which custodians does Gunn & Company Investment Management, Inc. use?",
      "a": "Gunn & Company Investment Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Gunn & Company Investment Management, Inc. report any disciplinary disclosures?",
      "a": "Reports 12 disclosure items on Form ADV Item 11: yes answers to 1 question about criminal matters, 8 questions about regulatory matters, and 3 questions about civil court matters (11.B(2), 11.C(1), 11.C(2), 11.C(4), 11.C(5), 11.E(1), 11.E(2), 11.E(4), 11.G, 11.H(1)(a), 11.H(1)(b), 11.H(2)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/120084"
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 189798253.0,
      "total_employees": 9,
      "filing_date": "2021-03-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 248095055.0,
      "total_employees": 8,
      "filing_date": "2022-04-05"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 132383748.0,
      "total_employees": 4,
      "filing_date": "2023-09-06"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 167623994.0,
      "total_employees": 4,
      "filing_date": "2024-07-31"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 194512152.0,
      "total_employees": 5,
      "filing_date": "2025-04-22"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 213528643.0,
      "total_employees": 5,
      "filing_date": "2026-02-19"
    }
  ],
  "recent_changes": [],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/gunn-and-company-investment-management-inc-jacksonville-fl-120084.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 114,
      "fewer_than_5": false,
      "raum": 43453063.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 58,
      "fewer_than_5": false,
      "raum": 163643922.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 10,
      "fewer_than_5": false,
      "raum": 6430340.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 1,
      "fewer_than_5": true,
      "raum": 1318.0
    }
  ],
  "disclosure_line": "Reports 12 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/120084",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}