# Guided Choice Asset Management, Inc.

> Guided Choice Asset Management, Inc. is an SEC-registered investment advisory firm in Reno, NV, registered since 2002, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.

- CRD: 112674
- Filed as: GUIDED CHOICE ASSET MANAGEMENT, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Reno, NV
- Filing period: October 2026
- Form ADV filing dated: March 27, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/112674
- AdvisorCensus page: https://advisorcensus.com/firm/guided-choice-asset-management-inc-reno-nv-112674

## Quick answers

**How is Guided Choice Asset Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Guided Choice Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.

**How much does Guided Choice Asset Management, Inc. charge?**
Its Form ADV Part 2A brochure dated March 27, 2026 states: Asset-based fee: up to 0.45% of assets a year (the maximum the brochure states); Subscription: up to $299 a year (Retail Advice Services); Subscription: up to $14.99 a month (education, tools, and investment advice on all accounts). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Guided Choice Asset Management, Inc. located?**
Guided Choice Asset Management, Inc.'s principal office is in Reno, NV, according to its Form ADV.

**Is Guided Choice Asset Management, Inc. registered with the SEC or a state?**
Guided Choice Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 112674.

**How much does Guided Choice Asset Management, Inc. manage?**
Guided Choice Asset Management, Inc. reports $8,549,648,397 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary).

**How have Guided Choice Asset Management, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Guided Choice Asset Management, Inc.: Regulatory assets under management: $5,577,829,656 in the October 2021 data and $8,549,648,397 in the October 2026 data, up 53%. Total employees: 22 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Guided Choice Asset Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (59,346); pension and profit sharing plans (but not the plan participants or government pension plans) (25,398).

**Does Guided Choice Asset Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112674

**Does Guided Choice Asset Management, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated March 27, 2026 says: "We do not require a minimum balance to use our services and generally do not impose any other conditions to use the services."

**What changed in Guided Choice Asset Management, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $7,652,433,717 to $8,549,648,397 (+12%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 27, 2026)

- Asset-based fee: up to 0.45% of assets a year (the maximum the brochure states)

> Managed account fees are typically assessed as an annual percentage of assets under management and are usually up to 0.45%. Fees are prorated and billed quarterly based on the account balance at the time of billing.

- Account minimum: None

> We do not require a minimum balance to use our services and generally do not impose any other conditions to use the services.

- Subscription: up to $299 a year (Retail Advice Services)

> In certain plan arrangements, participants may be charged a fee for access to the retirement income planning portion of the Advisory Service. When applicable, this fee may be charged on a monthly or annual basis and will not exceed $299 per year.

- Subscription: up to $14.99 a month (education, tools, and investment advice on all accounts)

> The 3Nickels Premium version offers education, tools, and investment advice on all accounts for a subscription fee of up to $14.99 per month or, in some instance, paid annually in advance

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Regulatory assets under management (Item 5.F)
- Total: $8,549,648,397
- Discretionary: $8,549,648,397
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 59,346 | $1,064,715,869 |
| High net worth individuals | 0 | $0 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 25,398 | $7,484,932,528 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2002 (23 years)
- Employees: 22 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NV
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- 3nickels.com
- guidedchoice.com
- open.spotify.com/user/31qoz4p6czathuzvi44ikiysrnka
- reddit.com/r/3nickels
- reddit.com/user/3nickelsfi
- reddit.com/user/threenickelsapp
- Facebook @3NICKELS
- Facebook @GUIDEDCHOICE
- Instagram @3NICKELSFI
- Instagram @GUIDEDCHOICE
- LinkedIn @69774196
- LinkedIn @guidedchoice
- Pinterest @GUIDEDCHOICE
- TikTok @3NICKELSAPP
- X @3NICKELSFI
- X @GUIDEDCHOICE
- YouTube @3NICKELS
- YouTube @GUIDEDCHOICE

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $5,577,829,656 | 22 | March 30, 2021 |
| October 2022 | $6,653,568,432 | 21 | March 30, 2022 |
| October 2023 | $6,107,388,811 | 26 | March 28, 2023 |
| October 2024 | $6,645,705,545 | 28 | March 25, 2024 |
| October 2025 | $7,652,433,717 | 23 | March 28, 2025 |
| October 2026 | $8,549,648,397 | 22 | March 27, 2026 |

Regulatory assets under management: $5,577,829,656 in the October 2021 data and $8,549,648,397 in the October 2026 data, up 53%.
Total employees: 22 in October 2021 and 22 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $7,652,433,717 to $8,549,648,397 (+12%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Guided Choice Asset Management, Inc. (CRD 112674): Form ADV filing data as of October 2026.