# Greenlake Asset Management LLC

> Greenlake Asset Management LLC is an SEC-registered investment advisory firm in South Pasadena, CA, registered since 2018, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 221528
- Filed as: GREENLAKE ASSET MANAGEMENT LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: South Pasadena, CA
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/221528
- AdvisorCensus page: https://advisorcensus.com/firm/greenlake-asset-management-llc-south-pasadena-ca-221528

## Quick answers

**How is Greenlake Asset Management LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Greenlake Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

**Where is Greenlake Asset Management LLC located?**
Greenlake Asset Management LLC's principal office is in South Pasadena, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Greenlake Asset Management LLC registered with the SEC or a state?**
Greenlake Asset Management LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 221528.

**How much does Greenlake Asset Management LLC manage?**
Greenlake Asset Management LLC reports $1,077,290,112 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

**How have Greenlake Asset Management LLC's assets and staff changed since 2021?**
In the Form ADV data for Greenlake Asset Management LLC: Regulatory assets under management: $362,409,708 in the October 2021 data and $1,077,290,112 in the October 2026 data, up 197%. Total employees: 12 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Greenlake Asset Management LLC serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (3).

**Does Greenlake Asset Management LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/221528

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees

### Regulatory assets under management (Item 5.F)
- Total: $1,077,290,112
- Discretionary: $1,077,290,112
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pooled investment vehicles (other than investment companies and business development companies) | 3 | $1,077,290,112 |

### Advisory services (Item 5.G)
- Portfolio management for pooled investment vehicles (other than investment companies)

### Firm details
- Registered since: 2018 (8 years)
- Employees: 20 total, 9 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- New York, NY

### Websites listed on Form ADV (Item 1.I)
- greenlakefund.com
- LinkedIn @GREENLAKE-ASSET-MANAGEMENT-LLC

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $362,409,708 | 12 | March 31, 2021 |
| October 2022 | $461,999,876 | 16 | September 27, 2022 |
| October 2023 | $679,423,126 | 16 | March 29, 2023 |
| October 2024 | $843,353,211 | 18 | March 28, 2024 |
| October 2025 | $980,426,392 | 19 | March 28, 2025 |
| October 2026 | $1,077,290,112 | 20 | March 31, 2026 |

Regulatory assets under management: $362,409,708 in the October 2021 data and $1,077,290,112 in the October 2026 data, up 197%.
Total employees: 12 in October 2021 and 20 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Greenlake Asset Management LLC (CRD 221528): Form ADV filing data as of October 2026.