{ "crd_number": 221528, "slug": "greenlake-asset-management-llc-south-pasadena-ca-221528", "primary_business_name": "GREENLAKE ASSET MANAGEMENT LLC", "legal_name": "GREENLAKE ASSET MANAGEMENT LLC", "dbas": [], "city": "South Pasadena", "state": "CA", "country": "United States", "cbsa_code": "31080", "metro": { "cbsa_code": "31080", "common_name": "Los Angeles", "msa_name": "Los Angeles-Long Beach-Anaheim, CA", "path": "/advisors/ca/los-angeles" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2018-07-30", "years_registered": 8, "period": "2026-10-01", "filing_date": "2026-03-31", "carried_forward": false, "raum_total": 1077290112.0, "raum_discretionary": 1077290112.0, "raum_non_discretionary": 0.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 20, "advisory_employees": 9, "client_count_bucket": null, "clients_by_type": { "pooled_investment_vehicles": { "raum": 1077290112.0, "count": 3 } }, "compensation_types": [ "percentage_of_aum", "performance_based" ], "advisory_activities": [ "portfolio_management_pooled_vehicles" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "CA", "NY" ], "websites": [ "https://greenlakefund.com", "https://linkedin.com/COMPANY/GREENLAKE-ASSET-MANAGEMENT-LLC" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/221528", "city_as_filed": "SOUTH PASADENA", "url": "https://advisorcensus.com/firm/greenlake-asset-management-llc-south-pasadena-ca-221528", "display_name": "Greenlake Asset Management LLC", "summary": "Greenlake Asset Management LLC is an SEC-registered investment advisory firm in South Pasadena, CA, registered since 2018, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.", "citation": "AdvisorCensus. Greenlake Asset Management LLC (CRD 221528): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Performance-based fees" ], "advisory_activity_labels": [ "Portfolio management for pooled investment vehicles (other than investment companies)" ], "quick_answers": [ { "q": "How is Greenlake Asset Management LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Greenlake Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees." }, { "q": "Where is Greenlake Asset Management LLC located?", "a": "Greenlake Asset Management LLC's principal office is in South Pasadena, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F)." }, { "q": "Is Greenlake Asset Management LLC registered with the SEC or a state?", "a": "Greenlake Asset Management LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 221528." }, { "q": "How much does Greenlake Asset Management LLC manage?", "a": "Greenlake Asset Management LLC reports $1,077,290,112 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary)." }, { "q": "How have Greenlake Asset Management LLC's assets and staff changed since 2021?", "a": "In the Form ADV data for Greenlake Asset Management LLC: Regulatory assets under management: $362,409,708 in the October 2021 data and $1,077,290,112 in the October 2026 data, up 197%. Total employees: 12 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Greenlake Asset Management LLC serve?", "a": "By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (3)." }, { "q": "Does Greenlake Asset Management LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/221528" } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 362409708.0, "total_employees": 12, "filing_date": "2021-03-31" }, { "period": "2022-10-01", "regulatory_assets_under_management": 461999876.0, "total_employees": 16, "filing_date": "2022-09-27" }, { "period": "2023-10-01", "regulatory_assets_under_management": 679423126.0, "total_employees": 16, "filing_date": "2023-03-29" }, { "period": "2024-10-01", "regulatory_assets_under_management": 843353211.0, "total_employees": 18, "filing_date": "2024-03-28" }, { "period": "2025-10-01", "regulatory_assets_under_management": 980426392.0, "total_employees": 19, "filing_date": "2025-03-28" }, { "period": "2026-10-01", "regulatory_assets_under_management": 1077290112.0, "total_employees": 20, "filing_date": "2026-03-31" } ], "recent_changes": [], "fees_from_brochure": null, "custodians": [], "custodians_note": null, "markdown_url": "https://advisorcensus.com/firm/greenlake-asset-management-llc-south-pasadena-ca-221528.md", "clients": [ { "type": "pooled_investment_vehicles", "label": "Pooled investment vehicles (other than investment companies and business development companies)", "count": 3, "fewer_than_5": false, "raum": 1077290112.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/221528", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }