# Great River Financial

> Great River Financial is an SEC-registered investment advisory firm in Plymouth, MN, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 8, 2026.

- CRD: 314172
- Filed as: GREAT RIVER FINANCIAL
- Legal name: Great River Financial LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Plymouth, MN
- Filing period: October 2026
- Form ADV filing dated: September 8, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/314172
- AdvisorCensus page: https://advisorcensus.com/firm/great-river-financial-plymouth-mn-314172

## Quick answers

**How is Great River Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Great River Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**How much does Great River Financial charge?**
Its Form ADV Part 2A brochure dated February 11, 2026 states: Up to $1,000,000: 1% a year; Above $1,000,001: 0.1% a year; Hourly rate: $300 to $400 an hour (limited scope projects). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Great River Financial located?**
Great River Financial's principal office is in Plymouth, MN, according to its Form ADV.

**Is Great River Financial registered with the SEC or a state?**
Great River Financial is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 314172.

**How much does Great River Financial manage?**
Great River Financial reports $201,939,212 in regulatory assets under management in its Form ADV filing dated September 8, 2026 (100% discretionary).

**How have Great River Financial's assets and staff changed since 2021?**
In the Form ADV data for Great River Financial: Regulatory assets under management: $0 in the October 2021 data and $201,939,212 in the October 2026 data. Total employees: 2 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Great River Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (80); high net worth individuals (56).

**Which custodians does Great River Financial use?**
Great River Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Great River Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/314172

**Does Great River Financial state an account minimum?**
Its Form ADV Part 2A brochure dated February 11, 2026 says: "Our minimum account size requirement is $250,000, and is inclusive of all household accounts. This minimum fee may be waived or amended at the discretion of GRF."

**What changed in Great River Financial's recent Form ADV filings?**
In the October 2026 filing data: Employees performing advisory functions went from 2 to 3.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated February 11, 2026)

- Up to $1,000,000: 1% a year
- Above $1,000,001: 0.1% a year

> Our standard advisory fee is based on the market value of the assets under management and is calculated as follows: Household Account Value Annual Advisory Fee $0 - $1,000,000 1.00% $1,000,001 and above 0.10%

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> Our minimum account size requirement is $250,000, and is inclusive of all household accounts. This minimum fee may be waived or amended at the discretion of GRF.

- Hourly rate: $300 to $400 an hour (limited scope projects)

> Hourly financial planning engagements are offered on a limited basis at an hourly rate ranging from $300 - $400, for limited scope projects.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $201,939,212
- Discretionary: $201,939,212
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 80 | $30,700,346 |
| High net worth individuals | 56 | $171,238,866 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2021 (5 years)
- Employees: 5 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: MN, NE, NH, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- greatriverfinancial.com
- Facebook @greatriverfinancial
- LinkedIn @greatriverfinancial
- YouTube @greatriverfinancial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $0 | 2 | September 2, 2021 |
| October 2022 | $114,517,119 | 2 | February 28, 2022 |
| October 2023 | $119,809,969 | 3 | September 5, 2023 |
| October 2024 | $142,430,052 | 4 | August 29, 2024 |
| October 2025 | $162,062,965 | 4 | June 20, 2025 |
| October 2026 | $201,939,212 | 5 | September 8, 2026 |

Regulatory assets under management: $0 in the October 2021 data and $201,939,212 in the October 2026 data.
Total employees: 2 in October 2021 and 5 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Employees performing advisory functions went from 2 to 3.

### February 2026
- Regulatory assets under management went from $162,062,965 to $201,939,212 (+25%).
- Employees performing advisory functions went from 1 to 2.

### December 2025
- Employees performing advisory functions went from 2 to 1.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Great River Financial (CRD 314172): Form ADV filing data as of October 2026.