# GR Financial Group, LLC

> GR Financial Group, LLC is an SEC-registered investment advisory firm in Tucson, AZ, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 10, 2026.

- CRD: 172370
- Filed as: GR FINANCIAL GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Tucson, AZ
- Filing period: October 2026
- Form ADV filing dated: August 10, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/172370
- AdvisorCensus page: https://advisorcensus.com/firm/gr-financial-group-llc-tucson-az-172370

## Quick answers

**How is GR Financial Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), GR Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees; other.

**Where is GR Financial Group, LLC located?**
GR Financial Group, LLC's principal office is in Tucson, AZ, according to its Form ADV.

**Is GR Financial Group, LLC registered with the SEC or a state?**
GR Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 172370.

**How much does GR Financial Group, LLC manage?**
GR Financial Group, LLC reports $1,052,794,192 in regulatory assets under management in its Form ADV filing dated August 10, 2026 (100% discretionary).

**How have GR Financial Group, LLC's assets and staff changed since 2021?**
In the Form ADV data for GR Financial Group, LLC: Regulatory assets under management: $733,704,123 in the October 2021 data and $1,052,794,192 in the October 2026 data, up 43%. Total employees: 10 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does GR Financial Group, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,258); high net worth individuals (290); corporations or other businesses not listed above (5).

**Which custodians does GR Financial Group, LLC use?**
GR Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does GR Financial Group, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/172370

**Does GR Financial Group, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 12, 2026 says: "GR Financial Group generally requires a minimum initial investment of $250,000 to open an account but does reserve the right to accept or decline a potential client for any reason in its sole discretion."

**What changed in GR Financial Group, LLC's recent Form ADV filings?**
In the September 2026 filing data: Registered or notice-filed in FL, MI, SC, VA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Performance-based fees
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 12, 2026)

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> GR Financial Group generally requires a minimum initial investment of $250,000 to open an account but does reserve the right to accept or decline a potential client for any reason in its sole discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,052,794,192
- Discretionary: $1,052,794,192
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,258 | $409,989,060 |
| High net worth individuals | 290 | $636,792,935 |
| Corporations or other businesses not listed above | 5 | $6,012,197 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2014 (11 years)
- Employees: 10 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, AZ, CA, CO, FL, IL, MI, NC, NE, NH, NM, NV, OH, OR, SC, TX, UT, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- gr-financialgroup.com
- LinkedIn @gr-financial-group-llc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $733,704,123 | 10 | February 12, 2021 |
| October 2022 | $854,122,214 | 10 | June 3, 2022 |
| October 2023 | $739,834,966 | 9 | September 18, 2023 |
| October 2024 | $814,799,726 | 9 | March 29, 2024 |
| October 2025 | $981,478,466 | 10 | March 18, 2025 |
| October 2026 | $1,052,794,192 | 10 | August 10, 2026 |

Regulatory assets under management: $733,704,123 in the October 2021 data and $1,052,794,192 in the October 2026 data, up 43%.
Total employees: 10 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Registered or notice-filed in FL, MI, SC, VA.

### May 2026
- Updated its list of owners and control persons (Schedule A).

### November 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. GR Financial Group, LLC (CRD 172370): Form ADV filing data as of October 2026.