# GPS Financial, LLC

> GPS Financial, LLC is an SEC-registered investment advisory firm in Pittsford, NY, registered since 2017, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated March 17, 2026.

- CRD: 290227
- Filed as: GPS FINANCIAL, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Pittsford, NY
- Filing period: October 2026
- Form ADV filing dated: March 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/290227
- AdvisorCensus page: https://advisorcensus.com/firm/gps-financial-llc-pittsford-ny-290227

## Quick answers

**How is GPS Financial, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), GPS Financial, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**What does GPS Financial, LLC's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 17, 2026 states: Asset-based fee: up to 1.25% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is GPS Financial, LLC located?**
GPS Financial, LLC's principal office is in Pittsford, NY, according to its Form ADV.

**Is GPS Financial, LLC registered with the SEC or a state?**
GPS Financial, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290227.

**How much does GPS Financial, LLC manage?**
GPS Financial, LLC reports $77,322,871 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (100% discretionary).

**How have GPS Financial, LLC's assets and staff changed since 2021?**
In the Form ADV data for GPS Financial, LLC: Regulatory assets under management: $40,293,632 in the October 2021 data and $77,322,871 in the October 2026 data, up 92%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does GPS Financial, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (249); high net worth individuals (14).

**Which custodians does GPS Financial, LLC use?**
GPS Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does GPS Financial, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290227

**What changed in GPS Financial, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $57,761,363 to $77,322,871 (+34%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 17, 2026)

- Asset-based fee: up to 1.25% of assets a year (the maximum the brochure states)

> The maximum annual fee charged for Investment Management level of service will not exceed 1.25%. Fees to be assessed will be outlined below. This fee schedule will apply to all accounts under the management of GPS and all future accounts established.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $77,322,871
- Discretionary: $77,322,871
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 249 | $60,224,315 |
| High net worth individuals | 14 | $17,098,556 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2017 (8 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- gpsfinancialadvisors.com
- pubgps.com
- LinkedIn @BRIAN-IMRICH

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $40,293,632 | 2 | March 26, 2021 |
| October 2022 | $46,391,279 | 1 | February 9, 2022 |
| October 2023 | $43,585,900 | 2 | September 28, 2023 |
| October 2024 | $52,831,390 | 2 | March 12, 2024 |
| October 2025 | $57,761,363 | 1 | April 11, 2025 |
| October 2026 | $77,322,871 | 2 | March 17, 2026 |

Regulatory assets under management: $40,293,632 in the October 2021 data and $77,322,871 in the October 2026 data, up 92%.
Total employees: 2 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $57,761,363 to $77,322,871 (+34%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. GPS Financial, LLC (CRD 290227): Form ADV filing data as of October 2026.