# Gould Asset Management LLC

> Gould Asset Management LLC is an SEC-registered investment advisory firm in Claremont, CA, registered since 2004, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated April 16, 2026.

- CRD: 113098
- Filed as: GOULD ASSET MANAGEMENT LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Claremont, CA
- Filing period: October 2026
- Form ADV filing dated: April 16, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/113098
- AdvisorCensus page: https://advisorcensus.com/firm/gould-asset-management-llc-claremont-ca-113098

## Quick answers

**How is Gould Asset Management LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Gould Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

**Where is Gould Asset Management LLC located?**
Gould Asset Management LLC's principal office is in Claremont, CA, according to its Form ADV.

**Is Gould Asset Management LLC registered with the SEC or a state?**
Gould Asset Management LLC is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 113098.

**How much does Gould Asset Management LLC manage?**
Gould Asset Management LLC reports $1,034,493,750 in regulatory assets under management in its Form ADV filing dated April 16, 2026 (96% discretionary).

**How have Gould Asset Management LLC's assets and staff changed since 2021?**
In the Form ADV data for Gould Asset Management LLC: Regulatory assets under management: $689,212,281 in the October 2021 data and $1,034,493,750 in the October 2026 data, up 50%. Total employees: 12 in October 2021 and 15 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Gould Asset Management LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (229); individuals (other than high net worth individuals) (120); charitable organizations (14).

**Which custodians does Gould Asset Management LLC use?**
Gould Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Gould Asset Management LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113098

**Does Gould Asset Management LLC state an account minimum?**
Its Form ADV Part 2A brochure dated April 16, 2026 says: "Gould generally requires an aggregate minimum investment of $1 million. In its sole discretion, Gould may waive its required minimum investment."

**What changed in Gould Asset Management LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $901,267,904 to $1,034,493,750 (+15%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees

### Fees and minimums (Form ADV Part 2A brochure dated April 16, 2026)

- Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

> Gould generally requires an aggregate minimum investment of $1 million. In its sole discretion, Gould may waive its required minimum investment.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,034,493,750
- Discretionary: $995,000,934
- Non-discretionary: $39,492,816

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 120 | $77,547,824 |
| High net worth individuals | 229 | $916,682,191 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 14 | $40,263,735 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Other

### Firm details
- Registered since: 2004 (22 years)
- Employees: 15 total, 9 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, NY, OR, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- gouldasset.com
- Facebook @GOULDASSET
- LinkedIn @GOULD-ASSET-MANAGEMENT

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $689,212,281 | 12 | March 30, 2021 |
| October 2022 | $780,421,787 | 12 | June 29, 2022 |
| October 2023 | $701,109,715 | 14 | March 31, 2023 |
| October 2024 | $817,545,476 | 14 | August 8, 2024 |
| October 2025 | $901,267,904 | 15 | March 28, 2025 |
| October 2026 | $1,034,493,750 | 15 | April 16, 2026 |

Regulatory assets under management: $689,212,281 in the October 2021 data and $1,034,493,750 in the October 2026 data, up 50%.
Total employees: 12 in October 2021 and 15 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $901,267,904 to $1,034,493,750 (+15%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Gould Asset Management LLC (CRD 113098): Form ADV filing data as of October 2026.