# Gordon Carlson & Associates

> Gordon Carlson & Associates is a state-registered investment advisory firm, registered since 2012, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 149891
- Filed as: GORDON CARLSON & ASSOCIATES
- Legal name: Elm Money Management LLC
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Registered in California
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/149891
- AdvisorCensus page: https://advisorcensus.com/firm/gordon-carlson-and-associates-149891

## Quick answers

**How is Gordon Carlson & Associates compensated?**
On its Form ADV (Item 5.E, October 2026), Gordon Carlson & Associates reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Is Gordon Carlson & Associates registered with the SEC or a state?**
Gordon Carlson & Associates is a state-registered investment advisory firm, registered since 2012. Status as filed: APPROVED. CRD 149891.

**How much does Gordon Carlson & Associates manage?**
Gordon Carlson & Associates reports $87,369,690 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (60% discretionary).

**What types of clients does Gordon Carlson & Associates serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (194); high net worth individuals (129); pension and profit sharing plans (but not the plan participants or government pension plans) (32).

**Does Gordon Carlson & Associates report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/149891

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)

### Regulatory assets under management (Item 5.F)
- Total: $87,369,690
- Discretionary: $52,124,310
- Non-discretionary: $35,245,380

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 194 | $24,058,696 |
| High net worth individuals | 129 | $54,096,143 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 32 | $7,264,064 |
| Corporations or other businesses not listed above | 28 | $1,950,787 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2012 (14 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Gordon Carlson & Associates (CRD 149891): Form ADV filing data as of October 2026.