{
  "crd_number": 146982,
  "slug": "goodreid-investment-counsel-corp-toronto-146982",
  "primary_business_name": "GOODREID INVESTMENT COUNSEL CORP.",
  "legal_name": "GOODREID INVESTMENT COUNSEL CORP.",
  "dbas": [],
  "city": "Toronto",
  "state": null,
  "country": "Canada",
  "cbsa_code": null,
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2008-05-23",
  "years_registered": 18,
  "period": "2026-10-01",
  "filing_date": "2025-11-17",
  "carried_forward": false,
  "raum_total": 544091418.0,
  "raum_discretionary": 544091418.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 9,
  "advisory_employees": 7,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": null,
      "count": 0
    },
    "charitable": {
      "raum": null,
      "count": 0
    },
    "individuals": {
      "raum": 14301506.0,
      "count": 67
    },
    "banking_thrift": {
      "raum": null,
      "count": 0
    },
    "state_municipal": {
      "raum": null,
      "count": 0
    },
    "insurance_companies": {
      "raum": null,
      "count": 0
    },
    "investment_companies": {
      "raum": null,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": null,
      "count": 0
    },
    "other_investment_advisers": {
      "raum": null,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 386438810.0,
      "count": 317
    },
    "pooled_investment_vehicles": {
      "raum": null,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 143351102.0,
      "count": 20
    },
    "business_development_companies": {
      "raum": null,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": null,
      "count": 0
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [],
  "websites": [
    "https://ca.linkedin.com/COMPANY/GOODREID-INVESTMENT-COUNSEL-CORP",
    "https://goodreid.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/146982",
  "city_as_filed": "TORONTO",
  "url": "https://advisorcensus.com/firm/goodreid-investment-counsel-corp-toronto-146982",
  "display_name": "Goodreid Investment Counsel Corp.",
  "summary": "Goodreid Investment Counsel Corp. is an SEC-registered investment advisory firm in Toronto, Canada, registered since 2008, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated November 17, 2025.",
  "citation": "AdvisorCensus. Goodreid Investment Counsel Corp. (CRD 146982): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Goodreid Investment Counsel Corp. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Goodreid Investment Counsel Corp. reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "How much does Goodreid Investment Counsel Corp. charge?",
      "a": "Its Form ADV Part 2A brochure dated November 17, 2025 states: Up to $2,000,000: 1.25% a year; $2,000,000 to $5,000,000: 0.75% a year; Above $5,000,000: see the brochure. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Goodreid Investment Counsel Corp. located?",
      "a": "Goodreid Investment Counsel Corp.'s principal office is in Toronto, Canada, according to its Form ADV."
    },
    {
      "q": "Is Goodreid Investment Counsel Corp. registered with the SEC or a state?",
      "a": "Goodreid Investment Counsel Corp. is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 146982."
    },
    {
      "q": "How much does Goodreid Investment Counsel Corp. manage?",
      "a": "Goodreid Investment Counsel Corp. reports $544,091,418 in regulatory assets under management in its Form ADV filing dated November 17, 2025 (100% discretionary)."
    },
    {
      "q": "How have Goodreid Investment Counsel Corp.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Goodreid Investment Counsel Corp.: Regulatory assets under management: $262,080,319 in the October 2021 data and $544,091,418 in the October 2026 data, up 108%. Total employees: 7 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Goodreid Investment Counsel Corp. serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (317); individuals (other than high net worth individuals) (67); corporations or other businesses not listed above (20)."
    },
    {
      "q": "Which custodians does Goodreid Investment Counsel Corp. use?",
      "a": "Goodreid Investment Counsel Corp.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Clearing Canada ULC and Scotia Itrade as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Goodreid Investment Counsel Corp. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/146982"
    },
    {
      "q": "Does Goodreid Investment Counsel Corp. state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated November 17, 2025 says: \"Our minimum client account size is $500,000; however, smaller amounts may be accepted at the discretion of management.\""
    },
    {
      "q": "What changed in Goodreid Investment Counsel Corp.'s recent Form ADV filings?",
      "a": "In the December 2025 filing data: Regulatory assets under management went from $458,441,458 to $544,091,418 (+19%). Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 262080319.0,
      "total_employees": 7,
      "filing_date": "2020-11-25"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 340526920.0,
      "total_employees": 7,
      "filing_date": "2021-11-25"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 334315030.0,
      "total_employees": 8,
      "filing_date": "2022-11-29"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 356049606.0,
      "total_employees": 8,
      "filing_date": "2023-11-14"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 458441458.0,
      "total_employees": 8,
      "filing_date": "2024-11-25"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 544091418.0,
      "total_employees": 9,
      "filing_date": "2025-11-17"
    }
  ],
  "recent_changes": [
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Regulatory assets under management went from $458,441,458 to $544,091,418 (+19%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated November 17, 2025",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $2,000,000",
        "rate": "1.25%"
      },
      {
        "band": "$2,000,000 to $5,000,000",
        "rate": "0.75%"
      },
      {
        "band": "Above $5,000,000",
        "rate": null,
        "note": "Not stated in this schedule; see the brochure."
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $2,000,000: 1.25% a year",
          "$2,000,000 to $5,000,000: 0.75% a year",
          "Above $5,000,000: see the brochure"
        ],
        "quotes": [
          "Goodreid charges a management fee based on a percentage of assets under management. The percentage of assets charged per annum for investors is listed in the following table by asset level:",
          "• 1.25% on assets up to $2,000,000  \n• 0.75% on next $3,000,000 \n• Negotiable over $5,000,000"
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "Our minimum client account size is $500,000; however, smaller amounts may be accepted at the discretion of management."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 2000000.0,
          "rate_pct": 1.25
        },
        {
          "min": 2000000.0,
          "max": 5000000.0,
          "rate_pct": 0.75
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 500000.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Goodreid charges a management fee based on a percentage of assets under management. The percentage of assets charged per annum for investors is listed in the following table by asset level:",
      "• 1.25% on assets up to $2,000,000  \n• 0.75% on next $3,000,000 \n• Negotiable over $5,000,000",
      "Our minimum client account size is $500,000; however, smaller amounts may be accepted at the discretion of management."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Fidelity Clearing Canada ULC",
      "name_as_filed": "FIDELITY CLEARING CANADA ULC",
      "affiliated": false
    },
    {
      "name": "Scotia Itrade",
      "name_as_filed": "SCOTIA ITRADE",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/goodreid-investment-counsel-corp-toronto-146982.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 67,
      "fewer_than_5": false,
      "raum": 14301506.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 317,
      "fewer_than_5": false,
      "raum": 386438810.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 20,
      "fewer_than_5": false,
      "raum": 143351102.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/146982",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}