# Goodnow Investment Group LLC

> Goodnow Investment Group LLC is an SEC-registered investment advisory firm in Darien, CT, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 3, 2026.

- CRD: 136792
- Filed as: GOODNOW INVESTMENT GROUP LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Darien, CT
- Filing period: October 2026
- Form ADV filing dated: March 3, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/136792
- AdvisorCensus page: https://advisorcensus.com/firm/goodnow-investment-group-llc-darien-ct-136792

## Quick answers

**How is Goodnow Investment Group LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Goodnow Investment Group LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Goodnow Investment Group LLC located?**
Goodnow Investment Group LLC's principal office is in Darien, CT, according to its Form ADV.

**Is Goodnow Investment Group LLC registered with the SEC or a state?**
Goodnow Investment Group LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 136792.

**How much does Goodnow Investment Group LLC manage?**
Goodnow Investment Group LLC reports $1,133,994,925 in regulatory assets under management in its Form ADV filing dated March 3, 2026 (100% discretionary).

**How have Goodnow Investment Group LLC's assets and staff changed since 2021?**
In the Form ADV data for Goodnow Investment Group LLC: Regulatory assets under management: $1,029,794,652 in the October 2021 data and $1,133,994,925 in the October 2026 data, up 10%. Total employees: 9 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Goodnow Investment Group LLC serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (5); corporations or other businesses not listed above (1).

**Which custodians does Goodnow Investment Group LLC use?**
Goodnow Investment Group LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists JP Morgan Chase Bank as a custodian holding 10% or more of its separately managed account assets.

**Does Goodnow Investment Group LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/136792

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees

### Custodians (Schedule D, Section 5.K(3))
- JP Morgan Chase Bank

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,133,994,925
- Discretionary: $1,133,994,925
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pooled investment vehicles (other than investment companies and business development companies) | 5 | $1,107,488,561 |
| Corporations or other businesses not listed above | 1 | $26,506,364 |

### Advisory services (Item 5.G)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2006 (20 years)
- Employees: 8 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CT
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- goodnow.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,029,794,652 | 9 | March 1, 2021 |
| October 2022 | $1,269,317,809 | 9 | March 8, 2022 |
| October 2023 | $755,140,273 | 9 | March 8, 2023 |
| October 2024 | $878,964,579 | 8 | March 15, 2024 |
| October 2025 | $1,094,186,466 | 8 | March 12, 2025 |
| October 2026 | $1,133,994,925 | 8 | March 3, 2026 |

Regulatory assets under management: $1,029,794,652 in the October 2021 data and $1,133,994,925 in the October 2026 data, up 10%.
Total employees: 9 in October 2021 and 8 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Goodnow Investment Group LLC (CRD 136792): Form ADV filing data as of October 2026.