# Golden Gate Personal Financial Planning

> Golden Gate Personal Financial Planning is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 11, 2026.

- CRD: 132264
- Filed as: GOLDEN GATE PERSONAL FINANCIAL PLANNING
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Francisco, CA
- Filing period: October 2026
- Form ADV filing dated: February 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/132264
- AdvisorCensus page: https://advisorcensus.com/firm/golden-gate-personal-financial-planning-san-francisco-ca-132264

## Quick answers

**How is Golden Gate Personal Financial Planning compensated?**
On its Form ADV (Item 5.E, October 2026), Golden Gate Personal Financial Planning reports these compensation arrangements: fixed fees (other than subscription fees).

**Where is Golden Gate Personal Financial Planning located?**
Golden Gate Personal Financial Planning's principal office is in San Francisco, CA, according to its Form ADV.

**Is Golden Gate Personal Financial Planning registered with the SEC or a state?**
Golden Gate Personal Financial Planning is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 132264.

**How much does Golden Gate Personal Financial Planning manage?**
Golden Gate Personal Financial Planning reports $195,935,082 in regulatory assets under management in its Form ADV filing dated February 11, 2026 (100% discretionary).

**How have Golden Gate Personal Financial Planning's assets and staff changed since 2022?**
In the Form ADV data for Golden Gate Personal Financial Planning: Regulatory assets under management: $115,180,497 in the October 2022 data and $195,935,082 in the October 2026 data, up 70%. Total employees: 1 in October 2022 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Golden Gate Personal Financial Planning serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (33).

**Which custodians does Golden Gate Personal Financial Planning use?**
Golden Gate Personal Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Golden Gate Personal Financial Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132264

**What changed in Golden Gate Personal Financial Planning's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $160,709,035 to $195,935,082 (+22%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 11, 2026)

- Minimum annual fee: $7,800

> The firm does not require a minimum of assets for working with clients but does have a fee minimum of $7,800 for either an annual fee or for a single planning engagement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $195,935,082
- Discretionary: $195,935,082
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | Fewer than 5 | $3,213,019 |
| High net worth individuals | 33 | $192,722,063 |
| Banking or thrift institutions | Not reported | $0 |
| Investment companies | Not reported | $0 |
| Business development companies | Not reported | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | Not reported | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Not reported | $0 |
| Charitable organizations | Not reported | $0 |
| State or municipal government entities (including government pension plans) | Not reported | $0 |
| Other investment advisers | Not reported | $0 |
| Insurance companies | Not reported | $0 |
| Sovereign wealth funds and foreign official institutions | Not reported | $0 |
| Corporations or other businesses not listed above | Not reported | $0 |
| Other | Not reported | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2022 (4 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [ggpfp.com](https://ggpfp.com)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $115,180,497 | 1 | February 25, 2022 |
| October 2023 | $107,440,971 | 1 | February 6, 2023 |
| October 2024 | $138,907,091 | 1 | January 28, 2024 |
| October 2025 | $160,709,035 | 1 | January 20, 2025 |
| October 2026 | $195,935,082 | 1 | February 11, 2026 |

Regulatory assets under management: $115,180,497 in the October 2022 data and $195,935,082 in the October 2026 data, up 70%.
Total employees: 1 in October 2022 and 1 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $160,709,035 to $195,935,082 (+22%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Golden Gate Personal Financial Planning (CRD 132264): Form ADV filing data as of October 2026.