{
  "crd_number": 332720,
  "slug": "gfi-investment-counsel-toronto-ontario-332720",
  "primary_business_name": "GFI INVESTMENT COUNSEL",
  "legal_name": "GFI INVESTMENT COUNSEL LTD.",
  "dbas": [],
  "city": "Toronto, Ontario",
  "state": null,
  "country": "Canada",
  "cbsa_code": null,
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2024-12-17",
  "years_registered": 1,
  "period": "2026-10-01",
  "filing_date": "2026-09-01",
  "carried_forward": false,
  "raum_total": 1754256168.0,
  "raum_discretionary": 1544838943.0,
  "raum_non_discretionary": 209417225.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 20,
  "advisory_employees": 7,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 21665598.0,
      "count": 5
    },
    "individuals": {
      "raum": 109593948.0,
      "count": 537
    },
    "pension_profit_sharing": {
      "raum": 781995.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 556675671.0,
      "count": 222
    },
    "pooled_investment_vehicles": {
      "raum": 154497549.0,
      "count": 2
    },
    "corporations_other_businesses": {
      "raum": 911041407.0,
      "count": 293
    }
  },
  "compensation_types": [
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_pooled_vehicles"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [],
  "websites": [
    "https://gfiic.com",
    "https://linkedin.com/company/gfi-investment-counsel-ltd-?originalSubdomain=ca",
    "https://x.com/GFI_IC?prefetchTimestamp=1724956186616"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/332720",
  "city_as_filed": "TORONTO, ONTARIO",
  "url": "https://advisorcensus.com/firm/gfi-investment-counsel-toronto-ontario-332720",
  "display_name": "GFI Investment Counsel",
  "summary": "GFI Investment Counsel is an SEC-registered investment advisory firm in Toronto, Ontario, Canada, registered since 2024, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 1, 2026.",
  "citation": "AdvisorCensus. GFI Investment Counsel (CRD 332720): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is GFI Investment Counsel compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), GFI Investment Counsel reports these compensation arrangements: a percentage of assets under its management; performance-based fees."
    },
    {
      "q": "How much does GFI Investment Counsel charge?",
      "a": "Its Form ADV Part 2A brochure dated March 11, 2026 states: Up to $2,000,000: 1.35% a year; $2,000,000 to $5,000,000: 1% a year; $5,000,000 to $20,000,000: 0.75% a year; Above $20,000,000: 0.6% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is GFI Investment Counsel located?",
      "a": "GFI Investment Counsel's principal office is in Toronto, Ontario, Canada, according to its Form ADV."
    },
    {
      "q": "Is GFI Investment Counsel registered with the SEC or a state?",
      "a": "GFI Investment Counsel is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 332720."
    },
    {
      "q": "How much does GFI Investment Counsel manage?",
      "a": "GFI Investment Counsel reports $1,754,256,168 in regulatory assets under management in its Form ADV filing dated September 1, 2026 (88% discretionary)."
    },
    {
      "q": "How have GFI Investment Counsel's assets and staff changed since 2025?",
      "a": "In the Form ADV data for GFI Investment Counsel: Regulatory assets under management: $1,621,126,057 in the October 2025 data and $1,754,256,168 in the October 2026 data, up 8%. Total employees: 18 in October 2025 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does GFI Investment Counsel serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (537); corporations or other businesses not listed above (293); high net worth individuals (222)."
    },
    {
      "q": "Which custodians does GFI Investment Counsel use?",
      "a": "GFI Investment Counsel's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Bank Independent Network as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does GFI Investment Counsel report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/332720"
    },
    {
      "q": "What changed in GFI Investment Counsel's recent Form ADV filings?",
      "a": "In the October 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1621126057.0,
      "total_employees": 18,
      "filing_date": "2025-03-05"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1754256168.0,
      "total_employees": 20,
      "filing_date": "2026-09-01"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 11, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $2,000,000",
        "rate": "1.35%"
      },
      {
        "band": "$2,000,000 to $5,000,000",
        "rate": "1%"
      },
      {
        "band": "$5,000,000 to $20,000,000",
        "rate": "0.75%"
      },
      {
        "band": "Above $20,000,000",
        "rate": "0.6%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $2,000,000: 1.35% a year",
          "$2,000,000 to $5,000,000: 1% a year",
          "$5,000,000 to $20,000,000: 0.75% a year",
          "Above $20,000,000: 0.6% a year"
        ],
        "quotes": [
          "The following fee schedule is generally used to calculate the amount of the investment management fee: \n \nSize of Account Management Fee* \nFirst $2,000,000  1.35% \nNext $2,000,000 to $5,000,000  1.00% \nNext $5,000,000 to $20,000,000  0.75% \nOver $20,000,000  0.60%"
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 2000000.0,
          "rate_pct": 1.35
        },
        {
          "min": 2000000.0,
          "max": 5000000.0,
          "rate_pct": 1.0
        },
        {
          "min": 5000000.0,
          "max": 20000000.0,
          "rate_pct": 0.75
        },
        {
          "min": 20000000.0,
          "max": null,
          "rate_pct": 0.6
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "The following fee schedule is generally used to calculate the amount of the investment management fee: \n \nSize of Account Management Fee* \nFirst $2,000,000  1.35% \nNext $2,000,000 to $5,000,000  1.00% \nNext $5,000,000 to $20,000,000  0.75% \nOver $20,000,000  0.60%"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "National Bank Independent Network",
      "name_as_filed": "NATIONAL BANK INDEPENDENT NETWORK",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/gfi-investment-counsel-toronto-ontario-332720.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 537,
      "fewer_than_5": false,
      "raum": 109593948.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 222,
      "fewer_than_5": false,
      "raum": 556675671.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 2,
      "fewer_than_5": false,
      "raum": 154497549.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 781995.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 5,
      "fewer_than_5": false,
      "raum": 21665598.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 293,
      "fewer_than_5": false,
      "raum": 911041407.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/332720",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}