# Gerald Baker Financial Group, L.l.c.dba Baker Financial Services

> Gerald Baker Financial Group, L.l.c.dba Baker Financial Services is an SEC-registered investment advisory firm in Arlington, TX, registered since 1999, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated February 19, 2026.

- CRD: 112248
- Filed as: GERALD BAKER FINANCIAL GROUP, L.L.C.DBA BAKER FINANCIAL SERVICES
- Also doing business as: BAKER FINANCIAL SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Arlington, TX
- Filing period: October 2026
- Form ADV filing dated: February 19, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/112248
- AdvisorCensus page: https://advisorcensus.com/firm/gerald-baker-financial-group-l-l-c-dba-baker-financial-services-arlington-tx-112248

## Quick answers

**How is Gerald Baker Financial Group, L.l.c.dba Baker Financial Services compensated?**
On its Form ADV (Item 5.E, October 2026), Gerald Baker Financial Group, L.l.c.dba Baker Financial Services reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services charge?**
Its Form ADV Part 2A brochure dated February 19, 2026 states: Hourly rate: $200 an hour (advisory agent time for review and updating of your financial plan and to…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Gerald Baker Financial Group, L.l.c.dba Baker Financial Services located?**
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services' principal office is in Arlington, TX, according to its Form ADV.

**Is Gerald Baker Financial Group, L.l.c.dba Baker Financial Services registered with the SEC or a state?**
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services is an SEC-registered investment advisory firm, registered since 1999. Status as filed: Approved. CRD 112248.

**How much does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services manage?**
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services reports $909,320,534 in regulatory assets under management in its Form ADV filing dated February 19, 2026 (100% discretionary).

**How have Gerald Baker Financial Group, L.l.c.dba Baker Financial Services' assets and staff changed since 2021?**
In the Form ADV data for Gerald Baker Financial Group, L.l.c.dba Baker Financial Services: Regulatory assets under management: $580,041,228 in the October 2021 data and $909,320,534 in the October 2026 data, up 57%. Total employees: 8 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (389); high net worth individuals (86); pension and profit sharing plans (but not the plan participants or government pension plans) (7).

**Which custodians does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services use?**
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112248

**What changed in Gerald Baker Financial Group, L.l.c.dba Baker Financial Services' recent Form ADV filings?**
In the February 2026 filing data: Registered or notice-filed in LA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 19, 2026)

- Hourly rate: $200 an hour (advisory agent time for review and updating of your financial plan and to…)

> The fees will be based on an hourly rate of $200 for an advisory agent time and $50 for staff time.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $909,320,534
- Discretionary: $909,320,534
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 389 | $124,901,000 |
| High net worth individuals | 86 | $738,000,000 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 7 | $46,419,534 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 1999 (27 years)
- Employees: 7 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: LA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [bakerfinancial.net](https://bakerfinancial.net)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $580,041,228 | 8 | February 22, 2021 |
| October 2022 | $675,195,190 | 8 | March 4, 2022 |
| October 2023 | $678,287,000 | 9 | February 23, 2023 |
| October 2024 | $741,000,000 | 9 | March 15, 2024 |
| October 2025 | $833,236,710 | 8 | March 20, 2025 |
| October 2026 | $909,320,534 | 7 | February 19, 2026 |

Regulatory assets under management: $580,041,228 in the October 2021 data and $909,320,534 in the October 2026 data, up 57%.
Total employees: 8 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Registered or notice-filed in LA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Gerald Baker Financial Group, L.l.c.dba Baker Financial Services (CRD 112248): Form ADV filing data as of October 2026.