# George J. Appel

> George J. Appel is a state-registered investment advisory firm in Harveys Lake, PA, registered since 1994, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated January 2, 2026.

- CRD: 121081
- Filed as: GEORGE J. APPEL
- Legal name: Appel, George John
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Harveys Lake, PA
- Filing period: October 2026
- Form ADV filing dated: January 2, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/121081
- AdvisorCensus page: https://advisorcensus.com/firm/george-j-appel-harveys-lake-pa-121081

## Quick answers

**How is George J. Appel compensated?**
On its Form ADV (Item 5.E, October 2026), George J. Appel reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees); other.

**Where is George J. Appel located?**
George J. Appel's principal office is in Harveys Lake, PA, according to its Form ADV.

**Is George J. Appel registered with the SEC or a state?**
George J. Appel is a state-registered investment advisory firm, registered since 1994. Status as filed: APPROVED. CRD 121081.

**How much does George J. Appel manage?**
George J. Appel reports $40,902,124 in regulatory assets under management in its Form ADV filing dated January 2, 2026 (0% discretionary).

**What types of clients does George J. Appel serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (50).

**Does George J. Appel report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/121081

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Regulatory assets under management (Item 5.F)
- Total: $40,902,124
- Discretionary: $0
- Non-discretionary: $40,902,124

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 50 | $40,902,124 |
| High net worth individuals | 0 | Not reported |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 0 | Not reported |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 0 | Not reported |
| Other | 0 | Not reported |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other

### Firm details
- Registered since: 1994 (32 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: PA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. George J. Appel (CRD 121081): Form ADV filing data as of October 2026.