{
  "crd_number": 130768,
  "slug": "geneva-partners-llc-lake-geneva-wi-130768",
  "primary_business_name": "GENEVA PARTNERS, LLC",
  "legal_name": "GENEVA PARTNERS, LLC",
  "dbas": [
    "GENEVA PARTNERS OF ILLINOIS"
  ],
  "city": "Lake Geneva",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "48580",
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2016-05-09",
  "years_registered": 10,
  "period": "2026-10-01",
  "filing_date": "2026-04-01",
  "carried_forward": false,
  "raum_total": 423600853.0,
  "raum_discretionary": 423600853.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 9,
  "advisory_employees": 9,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 92828641.0,
      "count": 471
    },
    "high_net_worth_individuals": {
      "raum": 318528595.0,
      "count": 79
    },
    "corporations_other_businesses": {
      "raum": 12243617.0,
      "count": 15
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "FL",
    "IL",
    "MI",
    "MO",
    "NJ",
    "NY",
    "OH",
    "WI"
  ],
  "websites": [
    "https://genevapartnersllc.com",
    "https://linkedin.com/company/geneva-partners-llc"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/130768",
  "city_as_filed": "LAKE GENEVA",
  "url": "https://advisorcensus.com/firm/geneva-partners-llc-lake-geneva-wi-130768",
  "display_name": "Geneva Partners, LLC",
  "summary": "Geneva Partners, LLC is an SEC-registered investment advisory firm in Lake Geneva, WI, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 1, 2026.",
  "citation": "AdvisorCensus. Geneva Partners, LLC (CRD 130768): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Geneva Partners, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Geneva Partners, LLC reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "Where is Geneva Partners, LLC located?",
      "a": "Geneva Partners, LLC's principal office is in Lake Geneva, WI, according to its Form ADV; the May 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Geneva Partners, LLC registered with the SEC or a state?",
      "a": "Geneva Partners, LLC is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 130768."
    },
    {
      "q": "How much does Geneva Partners, LLC manage?",
      "a": "Geneva Partners, LLC reports $423,600,853 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (100% discretionary)."
    },
    {
      "q": "How have Geneva Partners, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Geneva Partners, LLC: Regulatory assets under management: $282,364,750 in the October 2021 data and $423,600,853 in the October 2026 data, up 50%. Total employees: 8 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Geneva Partners, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (471); high net worth individuals (79); corporations or other businesses not listed above (15)."
    },
    {
      "q": "Which custodians does Geneva Partners, LLC use?",
      "a": "Geneva Partners, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Geneva Partners, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/130768"
    },
    {
      "q": "Does Geneva Partners, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 26, 2026 says: \"A minimum of $100,000 of assets under management is required for this service. This account size is negotiable under certain circumstances.\""
    },
    {
      "q": "What changed in Geneva Partners, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 8 to 9. Registered or notice-filed in MO."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 282364750.0,
      "total_employees": 8,
      "filing_date": "2021-10-01"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 319080593.0,
      "total_employees": 8,
      "filing_date": "2022-03-21"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 290354601.0,
      "total_employees": 8,
      "filing_date": "2023-03-29"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 319026956.0,
      "total_employees": 8,
      "filing_date": "2024-04-03"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 387318871.0,
      "total_employees": 8,
      "filing_date": "2025-03-13"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 423600853.0,
      "total_employees": 9,
      "filing_date": "2026-04-01"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 8 to 9.",
        "Registered or notice-filed in MO."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "Added an office in Chicago, IL.",
        "No longer registered or notice-filed in IA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 26, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$100,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $100,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "A minimum of $100,000 of assets under management is required for this service. This account size is negotiable under certain circumstances."
        ]
      }
    ],
    "quotes": [
      "A minimum of $100,000 of assets under management is required for this service. This account size is negotiable under certain circumstances."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/geneva-partners-llc-lake-geneva-wi-130768.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 471,
      "fewer_than_5": false,
      "raum": 92828641.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 79,
      "fewer_than_5": false,
      "raum": 318528595.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 15,
      "fewer_than_5": false,
      "raum": 12243617.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/130768",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}