# Geneva Financial Group

> Geneva Financial Group is an SEC-registered investment advisory firm in Lakewood, NJ, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 15, 2026.

- CRD: 331944
- Filed as: GENEVA FINANCIAL GROUP
- Legal name: Geneva Financial Group LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Lakewood, NJ
- Filing period: October 2026
- Form ADV filing dated: June 15, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/331944
- AdvisorCensus page: https://advisorcensus.com/firm/geneva-financial-group-lakewood-nj-331944

## Quick answers

**How is Geneva Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), Geneva Financial Group reports these compensation arrangements: a percentage of assets under its management.

**What does Geneva Financial Group's brochure say about its fees?**
Its Form ADV Part 2A brochure dated June 15, 2026 states: Asset-based fee: 0.75% to 1.5% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Geneva Financial Group located?**
Geneva Financial Group's principal office is in Lakewood, NJ, according to its Form ADV.

**Is Geneva Financial Group registered with the SEC or a state?**
Geneva Financial Group is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 331944.

**How much does Geneva Financial Group manage?**
Geneva Financial Group reports $233,663,446 in regulatory assets under management in its Form ADV filing dated June 15, 2026 (69% discretionary).

**How have Geneva Financial Group's assets and staff changed since 2024?**
In the Form ADV data for Geneva Financial Group: Regulatory assets under management: $155,126,094 in the October 2024 data and $233,663,446 in the October 2026 data, up 51%. Total employees: 1 in October 2024 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Geneva Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (27); high net worth individuals (12); corporations or other businesses not listed above (10).

**Which custodians does Geneva Financial Group use?**
Geneva Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists BNY Mellon Bank and Pershing as custodians holding 10% or more of its separately managed account assets.

**Does Geneva Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/331944

**Does Geneva Financial Group state an account minimum?**
Its Form ADV Part 2A brochure dated June 15, 2026 says: "There is a minimum account size of $250,000."

**What changed in Geneva Financial Group's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $188,109,100 to $233,663,446 (+24%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated June 15, 2026)

- Asset-based fee: 0.75% to 1.5% a year (a range, as the brochure states it)

> The annual fee for asset management services will be between 0.75% and 1.50%.

- Account minimum: $250,000

> There is a minimum account size of $250,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- BNY Mellon Bank
- Pershing

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $233,663,446
- Discretionary: $162,171,216
- Non-discretionary: $71,492,230

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 27 | $7,969,050 |
| High net worth individuals | 12 | $149,881,223 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $789,687 |
| Charitable organizations | Fewer than 5 | $8,250,868 |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 10 | $66,772,618 |
| Other | 0 | Not reported |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2024 (2 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NJ, NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $155,126,094 | 1 | September 24, 2024 |
| October 2025 | $188,109,100 | 2 | March 28, 2025 |
| October 2026 | $233,663,446 | 2 | June 15, 2026 |

Regulatory assets under management: $155,126,094 in the October 2024 data and $233,663,446 in the October 2026 data, up 51%.
Total employees: 1 in October 2024 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $188,109,100 to $233,663,446 (+24%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Geneva Financial Group (CRD 331944): Form ADV filing data as of October 2026.