# Generation Investment Management US LLP

> Generation Investment Management US LLP is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2004, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated May 4, 2026.

- CRD: 132728
- Filed as: GENERATION INVESTMENT MANAGEMENT US LLP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Francisco, CA
- Filing period: October 2026
- Form ADV filing dated: May 4, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/132728
- AdvisorCensus page: https://advisorcensus.com/firm/generation-investment-management-us-llp-san-francisco-ca-132728

## Quick answers

**How is Generation Investment Management US LLP compensated?**
On its Form ADV (Item 5.E, October 2026), Generation Investment Management US LLP reports these compensation arrangements: a percentage of assets under its management; performance-based fees; other.

**Where is Generation Investment Management US LLP located?**
Generation Investment Management US LLP's principal office is in San Francisco, CA, according to its Form ADV.

**Is Generation Investment Management US LLP registered with the SEC or a state?**
Generation Investment Management US LLP is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 132728.

**How much does Generation Investment Management US LLP manage?**
Generation Investment Management US LLP reports $10,540,987,729 in regulatory assets under management in its Form ADV filing dated May 4, 2026 (100% discretionary).

**How have Generation Investment Management US LLP's assets and staff changed since 2021?**
In the Form ADV data for Generation Investment Management US LLP: Regulatory assets under management: $16,037,492,077 in the October 2021 data and $10,540,987,729 in the October 2026 data, down 34%. Total employees: 15 in October 2021 and 27 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Generation Investment Management US LLP serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (4).

**Which custodians does Generation Investment Management US LLP use?**
Generation Investment Management US LLP's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Bank of New York Mellon, JP Morgan Chase & Co., State Street and The Northern Trust Company as custodians holding 10% or more of its separately managed account assets.

**Does Generation Investment Management US LLP report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132728

**What changed in Generation Investment Management US LLP's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $13,285,716,271 to $10,540,987,729 (-21%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees
- Other

### Custodians (Schedule D, Section 5.K(3))
- Bank of New York Mellon
- JP Morgan Chase & Co.
- State Street
- The Northern Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $10,540,987,729
- Discretionary: $10,540,987,729
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pooled investment vehicles (other than investment companies and business development companies) | 4 | $8,557,824,810 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $154,609,730 |
| Charitable organizations | Fewer than 5 | $469,452,908 |
| State or municipal government entities (including government pension plans) | Fewer than 5 | $1,243,060,938 |
| Corporations or other businesses not listed above | Fewer than 5 | $116,039,343 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2004 (21 years)
- Employees: 27 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- generationim.com
- medium.com/@generationim
- str2025.generationim.com
- LinkedIn @GENERATION-INVESTMENT-MANAGEMENT
- YouTube @GenerationIM

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $16,037,492,077 | 15 | March 31, 2021 |
| October 2022 | $20,424,951,774 | 22 | March 31, 2022 |
| October 2023 | $12,137,521,269 | 19 | March 31, 2023 |
| October 2024 | $15,392,738,464 | 22 | March 28, 2024 |
| October 2025 | $13,285,716,271 | 25 | March 28, 2025 |
| October 2026 | $10,540,987,729 | 27 | May 4, 2026 |

Regulatory assets under management: $16,037,492,077 in the October 2021 data and $10,540,987,729 in the October 2026 data, down 34%.
Total employees: 15 in October 2021 and 27 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $13,285,716,271 to $10,540,987,729 (-21%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Generation Investment Management US LLP (CRD 132728): Form ADV filing data as of October 2026.