{ "crd_number": 132728, "slug": "generation-investment-management-us-llp-san-francisco-ca-132728", "primary_business_name": "GENERATION INVESTMENT MANAGEMENT US LLP", "legal_name": "GENERATION INVESTMENT MANAGEMENT US LLP", "dbas": [], "city": "San Francisco", "state": "CA", "country": "United States", "cbsa_code": "41860", "metro": { "cbsa_code": "41860", "common_name": "San Francisco", "msa_name": "San Francisco-Oakland-Fremont, CA", "path": "/advisors/ca/san-francisco" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2004-10-22", "years_registered": 21, "period": "2026-10-01", "filing_date": "2026-05-04", "carried_forward": false, "raum_total": 10540987729.0, "raum_discretionary": 10540987729.0, "raum_non_discretionary": 0.0, "raum_band": "over_5b", "raum_band_label": "Over $5 billion", "total_employees": 27, "advisory_employees": 10, "client_count_bucket": "fewer_than_5_in_some_types", "clients_by_type": { "charitable": { "raum": 469452908.0, "count": null, "fewer_than_5": true }, "state_municipal": { "raum": 1243060938.0, "count": null, "fewer_than_5": true }, "pension_profit_sharing": { "raum": 154609730.0, "count": null, "fewer_than_5": true }, "pooled_investment_vehicles": { "raum": 8557824810.0, "count": 4 }, "corporations_other_businesses": { "raum": 116039343.0, "count": null, "fewer_than_5": true } }, "compensation_types": [ "other", "percentage_of_aum", "performance_based" ], "advisory_activities": [ "portfolio_management_businesses_institutional", "portfolio_management_individuals", "portfolio_management_pooled_vehicles", "selection_of_other_advisers" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "CA", "TX" ], "websites": [ "https://generationim.com", "https://linkedin.com/COMPANY/GENERATION-INVESTMENT-MANAGEMENT", "https://medium.com/@generationim", "https://str2025.generationim.com", "https://youtube.com/@GenerationIM" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/132728", "city_as_filed": "SAN FRANCISCO", "url": "https://advisorcensus.com/firm/generation-investment-management-us-llp-san-francisco-ca-132728", "display_name": "Generation Investment Management US LLP", "summary": "Generation Investment Management US LLP is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2004, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated May 4, 2026.", "citation": "AdvisorCensus. Generation Investment Management US LLP (CRD 132728): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Performance-based fees", "Other" ], "advisory_activity_labels": [ "Portfolio management for individuals and/or small businesses", "Portfolio management for pooled investment vehicles (other than investment companies)", "Portfolio management for businesses (other than small businesses) or institutional clients", "Selection of other advisers (including private fund managers)" ], "quick_answers": [ { "q": "How is Generation Investment Management US LLP compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Generation Investment Management US LLP reports these compensation arrangements: a percentage of assets under its management; performance-based fees; other." }, { "q": "Where is Generation Investment Management US LLP located?", "a": "Generation Investment Management US LLP's principal office is in San Francisco, CA, according to its Form ADV." }, { "q": "Is Generation Investment Management US LLP registered with the SEC or a state?", "a": "Generation Investment Management US LLP is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 132728." }, { "q": "How much does Generation Investment Management US LLP manage?", "a": "Generation Investment Management US LLP reports $10,540,987,729 in regulatory assets under management in its Form ADV filing dated May 4, 2026 (100% discretionary)." }, { "q": "How have Generation Investment Management US LLP's assets and staff changed since 2021?", "a": "In the Form ADV data for Generation Investment Management US LLP: Regulatory assets under management: $16,037,492,077 in the October 2021 data and $10,540,987,729 in the October 2026 data, down 34%. Total employees: 15 in October 2021 and 27 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Generation Investment Management US LLP serve?", "a": "By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (4)." }, { "q": "Which custodians does Generation Investment Management US LLP use?", "a": "Generation Investment Management US LLP's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Bank of New York Mellon, JP Morgan Chase & Co., State Street and The Northern Trust Company as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Generation Investment Management US LLP report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132728" }, { "q": "What changed in Generation Investment Management US LLP's recent Form ADV filings?", "a": "In the April 2026 filing data: Regulatory assets under management went from $13,285,716,271 to $10,540,987,729 (-21%)." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 16037492077.0, "total_employees": 15, "filing_date": "2021-03-31" }, { "period": "2022-10-01", "regulatory_assets_under_management": 20424951774.0, "total_employees": 22, "filing_date": "2022-03-31" }, { "period": "2023-10-01", "regulatory_assets_under_management": 12137521269.0, "total_employees": 19, "filing_date": "2023-03-31" }, { "period": "2024-10-01", "regulatory_assets_under_management": 15392738464.0, "total_employees": 22, "filing_date": "2024-03-28" }, { "period": "2025-10-01", "regulatory_assets_under_management": 13285716271.0, "total_employees": 25, "filing_date": "2025-03-28" }, { "period": "2026-10-01", "regulatory_assets_under_management": 10540987729.0, "total_employees": 27, "filing_date": "2026-05-04" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Regulatory assets under management went from $13,285,716,271 to $10,540,987,729 (-21%)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Bank of New York Mellon", "name_as_filed": "BANK OF NEW YORK MELLON", "affiliated": false }, { "name": "JP Morgan Chase & Co.", "name_as_filed": "JP MORGAN CHASE & CO.", "affiliated": false }, { "name": "State Street", "name_as_filed": "STATE STREET", "affiliated": false }, { "name": "The Northern Trust Company", "name_as_filed": "THE NORTHERN TRUST COMPANY", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/generation-investment-management-us-llp-san-francisco-ca-132728.md", "clients": [ { "type": "pooled_investment_vehicles", "label": "Pooled investment vehicles (other than investment companies and business development companies)", "count": 4, "fewer_than_5": false, "raum": 8557824810.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": null, "fewer_than_5": true, "raum": 154609730.0 }, { "type": "charitable", "label": "Charitable organizations", "count": null, "fewer_than_5": true, "raum": 469452908.0 }, { "type": "state_municipal", "label": "State or municipal government entities (including government pension plans)", "count": null, "fewer_than_5": true, "raum": 1243060938.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": null, "fewer_than_5": true, "raum": 116039343.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/132728", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }