# Generation Capital Management LLC

> Generation Capital Management LLC is an SEC-registered investment advisory firm in Pittsford, NY, registered since 2009, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 7, 2026.

- CRD: 128523
- Filed as: GENERATION CAPITAL MANAGEMENT LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Pittsford, NY
- Filing period: October 2026
- Form ADV filing dated: August 7, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/128523
- AdvisorCensus page: https://advisorcensus.com/firm/generation-capital-management-llc-pittsford-ny-128523

## Quick answers

**How is Generation Capital Management LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Generation Capital Management LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Generation Capital Management LLC located?**
Generation Capital Management LLC's principal office is in Pittsford, NY, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Generation Capital Management LLC registered with the SEC or a state?**
Generation Capital Management LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 128523.

**How much does Generation Capital Management LLC manage?**
Generation Capital Management LLC reports $1,153,914,988 in regulatory assets under management in its Form ADV filing dated August 7, 2026 (18% discretionary).

**How have Generation Capital Management LLC's assets and staff changed since 2021?**
In the Form ADV data for Generation Capital Management LLC: Regulatory assets under management: $753,809,693 in the October 2021 data and $1,153,914,988 in the October 2026 data, up 53%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Generation Capital Management LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (205); high net worth individuals (70); state or municipal government entities (including government pension plans) (5).

**Which custodians does Generation Capital Management LLC use?**
Generation Capital Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Matrix Trust Company and U.S. Bank National Association as custodians holding 10% or more of its separately managed account assets.

**Does Generation Capital Management LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/128523

**Does Generation Capital Management LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 11, 2026 says: "GCM requires a minimum account size of $100,000; however, this requirement can be waived at GCM’s discretion based upon certain criteria"

**What changed in Generation Capital Management LLC's recent Form ADV filings?**
In the September 2026 filing data: Added an office in Boston, MA. Registered or notice-filed in MA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 11, 2026)

- Account minimum: $100,000 (the brochure says it may be waived or negotiated)

> GCM requires a minimum account size of $100,000; however, this requirement can be waived at GCM’s discretion based upon certain criteria

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Matrix Trust Company
- U.S. Bank National Association

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,153,914,988
- Discretionary: $202,514,049
- Non-discretionary: $951,400,939

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 205 | $32,189,909 |
| High net worth individuals | 70 | $139,866,434 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $5,124,594 |
| Charitable organizations | Fewer than 5 | $22,367,561 |
| State or municipal government entities (including government pension plans) | 5 | $954,366,490 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Educational seminars/workshops

### Firm details
- Registered since: 2009 (17 years)
- Employees: 4 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, MA, NH, NY, OH
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Boston, MA

### Websites listed on Form ADV (Item 1.I)
- gencapmgmt.com
- Facebook @GenerationCapMgmt
- Facebook @gencapmgmt
- Instagram @gencapmgmt
- Instagram @generationcapitalmgmt
- LinkedIn @generation-capital-management-inc.
- YouTube @generationcapitalmanagemen1951
- YouTube @generationcapitalmanagement

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $753,809,693 | 4 | March 29, 2021 |
| October 2022 | $852,412,894 | 6 | June 24, 2022 |
| October 2023 | $840,494,077 | 5 | March 23, 2023 |
| October 2024 | $916,589,883 | 6 | July 12, 2024 |
| October 2025 | $1,029,554,376 | 6 | March 12, 2025 |
| October 2026 | $1,153,914,988 | 4 | August 7, 2026 |

Regulatory assets under management: $753,809,693 in the October 2021 data and $1,153,914,988 in the October 2026 data, up 53%.
Total employees: 4 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Added an office in Boston, MA.
- Registered or notice-filed in MA.

### April 2026
- Employees performing advisory functions went from 3 to 1.
- Regulatory assets under management went from $1,029,554,376 to $1,153,914,988 (+12%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Generation Capital Management LLC (CRD 128523): Form ADV filing data as of October 2026.