# General Innovation Capital, LLC

> General Innovation Capital, LLC is an SEC-registered investment advisory firm in New York, NY, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 28, 2026.

- CRD: 331306
- Filed as: GENERAL INNOVATION CAPITAL, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: New York, NY
- Filing period: October 2026
- Form ADV filing dated: May 28, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/331306
- AdvisorCensus page: https://advisorcensus.com/firm/general-innovation-capital-llc-new-york-ny-331306

## Quick answers

**How is General Innovation Capital, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), General Innovation Capital, LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is General Innovation Capital, LLC located?**
General Innovation Capital, LLC's principal office is in New York, NY, according to its Form ADV; the June 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is General Innovation Capital, LLC registered with the SEC or a state?**
General Innovation Capital, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 331306.

**How much does General Innovation Capital, LLC manage?**
General Innovation Capital, LLC reports $330,672,080 in regulatory assets under management in its Form ADV filing dated May 28, 2026 (100% discretionary).

**How have General Innovation Capital, LLC's assets and staff changed since 2024?**
In the Form ADV data for General Innovation Capital, LLC: Regulatory assets under management: $0 in the October 2024 data and $330,672,080 in the October 2026 data. Total employees: 6 in October 2024 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does General Innovation Capital, LLC serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (1).

**Does General Innovation Capital, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/331306

**What changed in General Innovation Capital, LLC's recent Form ADV filings?**
In the June 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees

### Regulatory assets under management (Item 5.F)
- Total: $330,672,080
- Discretionary: $330,672,080
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $330,672,080 |

### Advisory services (Item 5.G)
- Portfolio management for pooled investment vehicles (other than investment companies)

### Firm details
- Registered since: 2024 (2 years)
- Employees: 8 total, 6 performing advisory functions
- Wrap fee program participation: No
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Miami, FL

### Websites listed on Form ADV (Item 1.I)
- generalinnovation.com
- LinkedIn @general-innovation-capital

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $0 | 6 | September 19, 2024 |
| October 2025 | $200,000,000 | 6 | July 3, 2025 |
| October 2026 | $330,672,080 | 8 | May 28, 2026 |

Regulatory assets under management: $0 in the October 2024 data and $330,672,080 in the October 2026 data.
Total employees: 6 in October 2024 and 8 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Regulatory assets under management went from $200,000,000 to $345,000,000 (+73%).
- Added an office in Miami, FL.

### March 2026
- No longer lists an office in New York, NY.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. General Innovation Capital, LLC (CRD 331306): Form ADV filing data as of October 2026.