# Gem Asset Management, LLC

> Gem Asset Management, LLC is an SEC-registered investment advisory firm in Plymouth, MI, registered since 2007, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 124332
- Filed as: GEM ASSET MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Plymouth, MI
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/124332
- AdvisorCensus page: https://advisorcensus.com/firm/gem-asset-management-llc-plymouth-mi-124332

## Quick answers

**How is Gem Asset Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Gem Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Gem Asset Management, LLC located?**
Gem Asset Management, LLC's principal office is in Plymouth, MI, according to its Form ADV.

**Is Gem Asset Management, LLC registered with the SEC or a state?**
Gem Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 124332.

**How much does Gem Asset Management, LLC manage?**
Gem Asset Management, LLC reports $628,058,655 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).

**How have Gem Asset Management, LLC's assets and staff changed since 2021?**
In the Form ADV data for Gem Asset Management, LLC: Regulatory assets under management: $340,267,896 in the October 2021 data and $628,058,655 in the October 2026 data, up 85%. Total employees: 5 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Gem Asset Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (395); high net worth individuals (95); charitable organizations (16).

**Which custodians does Gem Asset Management, LLC use?**
Gem Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Gem Asset Management, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/124332

**Does Gem Asset Management, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "We provide investment management services to individuals, high net worth individuals, pension and profit sharing plans, charitable institutions, and foundations. We do not have a minimum account size."

**What changed in Gem Asset Management, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 6 to 4. Regulatory assets under management went from $530,409,076 to $628,058,655 (+18%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Account minimum: None

> We provide investment management services to individuals, high net worth individuals, pension and profit sharing plans, charitable institutions, and foundations. We do not have a minimum account size.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $628,058,655
- Discretionary: $628,058,655
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 395 | $152,993,758 |
| High net worth individuals | 95 | $396,762,939 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 16 | $76,266,383 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | Fewer than 5 | $2,035,575 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2007 (19 years)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, LA, MI, OH, SC, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [gemasset.net](https://gemasset.net)
- Facebook @GEM-ASSET-MANAGEMENT-LLC-131728483556914
- LinkedIn @gem-asset-management

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $340,267,896 | 5 | March 9, 2021 |
| October 2022 | $414,078,422 | 5 | March 30, 2022 |
| October 2023 | $389,429,967 | 5 | July 11, 2023 |
| October 2024 | $460,972,231 | 5 | April 30, 2024 |
| October 2025 | $530,409,076 | 6 | March 7, 2025 |
| October 2026 | $628,058,655 | 4 | March 30, 2026 |

Regulatory assets under management: $340,267,896 in the October 2021 data and $628,058,655 in the October 2026 data, up 85%.
Total employees: 5 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 6 to 4.
- Regulatory assets under management went from $530,409,076 to $628,058,655 (+18%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Gem Asset Management, LLC (CRD 124332): Form ADV filing data as of October 2026.