# Gainplan LLC

> Gainplan LLC is an SEC-registered investment advisory firm in Bloomfield Hills, MI, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 29, 2026.

- CRD: 174427
- Filed as: GAINPLAN LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Bloomfield Hills, MI
- Filing period: October 2026
- Form ADV filing dated: September 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/174427
- AdvisorCensus page: https://advisorcensus.com/firm/gainplan-llc-bloomfield-hills-mi-174427

## Quick answers

**How is Gainplan LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Gainplan LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Gainplan LLC located?**
Gainplan LLC's principal office is in Bloomfield Hills, MI, according to its Form ADV.

**Is Gainplan LLC registered with the SEC or a state?**
Gainplan LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 174427.

**How much does Gainplan LLC manage?**
Gainplan LLC reports $461,567,836 in regulatory assets under management in its Form ADV filing dated September 29, 2026 (86% discretionary).

**How have Gainplan LLC's assets and staff changed since 2021?**
In the Form ADV data for Gainplan LLC: Regulatory assets under management: $316,177,928 in the October 2021 data and $461,567,836 in the October 2026 data, up 46%. Total employees: 9 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Gainplan LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (292); high net worth individuals (186); pension and profit sharing plans (but not the plan participants or government pension plans) (17).

**Which custodians does Gainplan LLC use?**
Gainplan LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Vanguard Marketing Corporation as custodians holding 10% or more of its separately managed account assets.

**Does Gainplan LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174427

**What changed in Gainplan LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 9 to 8.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Vanguard Marketing Corporation

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $461,567,836
- Discretionary: $397,374,747
- Non-discretionary: $64,193,089

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 292 | $62,504,425 |
| High net worth individuals | 186 | $328,651,314 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 17 | $64,193,089 |
| Charitable organizations | Fewer than 5 | $4,749,515 |
| Corporations or other businesses not listed above | Fewer than 5 | $1,469,493 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2015 (11 years)
- Employees: 12 total, 8 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, FL, LA, MI, NC, NY, OK, SC, TX, VA, WV
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- gainplanners.com
- Facebook @GAINPLANNERS
- LinkedIn @9483706
- LinkedIn @erik-rothenhauser-730a986a
- LinkedIn @jeffivory
- LinkedIn @nicole-standen-cfp®-crps®-2806b953
- LinkedIn @patrick-nalepa-cfp®-a8b6a0aa
- LinkedIn @wayne-bell-warren-2013939

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $316,177,928 | 9 | March 22, 2021 |
| October 2022 | $361,155,505 | 9 | March 9, 2022 |
| October 2023 | $319,391,425 | 10 | March 14, 2023 |
| October 2024 | $381,096,699 | 11 | May 1, 2024 |
| October 2025 | $478,464,901 | 13 | March 5, 2025 |
| October 2026 | $461,567,836 | 12 | September 29, 2026 |

Regulatory assets under management: $316,177,928 in the October 2021 data and $461,567,836 in the October 2026 data, up 46%.
Total employees: 9 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 9 to 8.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Gainplan LLC (CRD 174427): Form ADV filing data as of October 2026.