# Frisco Financial Planning

> Frisco Financial Planning is an SEC-registered investment advisory firm, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 14, 2026.

- CRD: 132585
- Filed as: FRISCO FINANCIAL PLANNING
- Legal name: Frisco Financial Planning LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Filing period: October 2026
- Form ADV filing dated: July 14, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/132585
- AdvisorCensus page: https://advisorcensus.com/firm/frisco-financial-planning-132585

## Quick answers

**How is Frisco Financial Planning compensated?**
On its Form ADV (Item 5.E, October 2026), Frisco Financial Planning reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Frisco Financial Planning charge?**
Its Form ADV Part 2A brochure dated July 14, 2026 states: Up to $1,000,000: 1% a year; $1,000,001 to $3,000,000: 0.85% a year; $3,000,001 to $6,000,000: 0.7% a year; Above $6,000,001: 0.55% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Is Frisco Financial Planning registered with the SEC or a state?**
Frisco Financial Planning is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 132585.

**How much does Frisco Financial Planning manage?**
Frisco Financial Planning reports $131,062,915 in regulatory assets under management in its Form ADV filing dated July 14, 2026 (100% discretionary).

**How have Frisco Financial Planning's assets and staff changed since 2024?**
In the Form ADV data for Frisco Financial Planning: Regulatory assets under management: $109,840,778 in the October 2024 data and $131,062,915 in the October 2026 data, up 19%. Total employees: 1 in October 2024 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Frisco Financial Planning serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (43); individuals (other than high net worth individuals) (7).

**Which custodians does Frisco Financial Planning use?**
Frisco Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Frisco Financial Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132585

**Does Frisco Financial Planning state an account minimum?**
Its Form ADV Part 2A brochure dated July 14, 2026 says: "FFP does not require a minimum account size but requires a quarterly minimum fee."

**What changed in Frisco Financial Planning's recent Form ADV filings?**
In the February 2026 filing data: Regulatory assets under management went from $109,764,749 to $131,062,915 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 14, 2026)

- Up to $1,000,000: 1% a year
- $1,000,001 to $3,000,000: 0.85% a year
- $3,000,001 to $6,000,000: 0.7% a year
- Above $6,000,001: 0.55% a year

> Asset Management Fee Schedule First $0 - $1,000,000 1.00% $1,000,001 to 3,000,000 0.85% $3,000,001 to 6,000,000 0.70% All Assets above $6,000,000 0.55%

- Account minimum: None

> FFP does not require a minimum account size but requires a quarterly minimum fee.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $131,062,915
- Discretionary: $131,062,915
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 7 | $4,240,030 |
| High net worth individuals | 43 | $126,822,885 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Publication of periodicals or newsletters

### Firm details
- Registered since: 2024 (2 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- ffplan.com
- friscofinancialplanning.com
- jcgay.com
- mckinneyfinancialplanning.com
- planofinancialplanning.com
- Facebook @FFPLAN
- LinkedIn @FFPLAN
- X @JOHNCGAY

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $109,840,778 | 1 | July 25, 2024 |
| October 2025 | $109,764,749 | 1 | March 4, 2025 |
| October 2026 | $131,062,915 | 1 | July 14, 2026 |

Regulatory assets under management: $109,840,778 in the October 2024 data and $131,062,915 in the October 2026 data, up 19%.
Total employees: 1 in October 2024 and 1 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Regulatory assets under management went from $109,764,749 to $131,062,915 (+19%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Frisco Financial Planning (CRD 132585): Form ADV filing data as of October 2026.