# Friday Financial

> Friday Financial is an SEC-registered investment advisory firm in Dubuque, IA, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 5, 2026.

- CRD: 329748
- Filed as: FRIDAY FINANCIAL
- Legal name: Friday Financial, Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Dubuque, IA
- Filing period: October 2026
- Form ADV filing dated: August 5, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/329748
- AdvisorCensus page: https://advisorcensus.com/firm/friday-financial-dubuque-ia-329748

## Quick answers

**How is Friday Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Friday Financial reports these compensation arrangements: a percentage of assets under its management.

**Where is Friday Financial located?**
Friday Financial's principal office is in Dubuque, IA, according to its Form ADV.

**Is Friday Financial registered with the SEC or a state?**
Friday Financial is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 329748.

**How much does Friday Financial manage?**
Friday Financial reports $409,324,015 in regulatory assets under management in its Form ADV filing dated August 5, 2026 (100% discretionary).

**How have Friday Financial's assets and staff changed since 2024?**
In the Form ADV data for Friday Financial: Regulatory assets under management: $129,107,080 in the October 2024 data and $409,324,015 in the October 2026 data, up 217%. Total employees: 5 in October 2024 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Friday Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (191); high net worth individuals (88); corporations or other businesses not listed above (7).

**Which custodians does Friday Financial use?**
Friday Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Friday Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/329748

**Does Friday Financial state an account minimum?**
Its Form ADV Part 2A brochure dated May 27, 2026 says: "Friday Financial’s minimum portfolio size is $250,000." "As stated above in Item 5, the minimum portfolio size for clients working with Friday Financial is $250,000."

**What changed in Friday Financial's recent Form ADV filings?**
In the September 2026 filing data: Registered or notice-filed in FL.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated May 27, 2026)

- Account minimum: $250,000

> Friday Financial’s minimum portfolio size is $250,000.

> As stated above in Item 5, the minimum portfolio size for clients working with Friday Financial is $250,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $409,324,015
- Discretionary: $408,704,683
- Non-discretionary: $619,332

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 191 | $59,340,695 |
| High net worth individuals | 88 | $333,341,876 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 3 | $3,896,546 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 7 | $12,744,898 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2024 (2 years)
- Employees: 9 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, IA, IL, LA, MO, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- fridayfi.com
- LinkedIn @friday-financial-inc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $129,107,080 | 5 | August 5, 2024 |
| October 2025 | $210,503,367 | 5 | July 8, 2025 |
| October 2026 | $409,324,015 | 9 | August 5, 2026 |

Regulatory assets under management: $129,107,080 in the October 2024 data and $409,324,015 in the October 2026 data, up 217%.
Total employees: 5 in October 2024 and 9 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Registered or notice-filed in FL.

### March 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $210,503,367 to $409,324,015 (+94%).
- Registered or notice-filed in MO.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Friday Financial (CRD 329748): Form ADV filing data as of October 2026.