# Frankly Finances

> Frankly Finances is an SEC-registered investment advisory firm in Winter Park, FL, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 17, 2026.

- CRD: 321270
- Filed as: FRANKLY FINANCES
- Legal name: Frankly Finances LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Winter Park, FL
- Filing period: October 2026
- Form ADV filing dated: February 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/321270
- AdvisorCensus page: https://advisorcensus.com/firm/frankly-finances-winter-park-fl-321270

## Quick answers

**How is Frankly Finances compensated?**
On its Form ADV (Item 5.E, October 2026), Frankly Finances reports these compensation arrangements: hourly charges; subscription fees (for a newsletter or periodical); fixed fees (other than subscription fees).

**Where is Frankly Finances located?**
Frankly Finances' principal office is in Winter Park, FL, according to its Form ADV.

**Is Frankly Finances registered with the SEC or a state?**
Frankly Finances is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 321270.

**How much does Frankly Finances manage?**
Frankly Finances reports $204,153,330 in regulatory assets under management in its Form ADV filing dated February 17, 2026 (100% discretionary).

**How have Frankly Finances' assets and staff changed since 2024?**
In the Form ADV data for Frankly Finances: Regulatory assets under management: $126,056,073 in the October 2024 data and $204,153,330 in the October 2026 data, up 62%. Total employees: 1 in October 2024 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Frankly Finances serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (21); individuals (other than high net worth individuals) (4); pension and profit sharing plans (but not the plan participants or government pension plans) (3).

**Which custodians does Frankly Finances use?**
Frankly Finances' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Frankly Finances report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/321270

**Does Frankly Finances state an account minimum?**
Its Form ADV Part 2A brochure dated February 17, 2026 says: "We do not have any minimum asset requirements or minimum fees, but we do reserve the right to accept or reject any client."

**What changed in Frankly Finances' recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $160,199,740 to $204,153,330 (+27%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Subscription fees (for a newsletter or periodical)
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 17, 2026)

- Account minimum: None

> We do not have any minimum asset requirements or minimum fees, but we do reserve the right to accept or reject any client.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $204,153,330
- Discretionary: $204,153,330
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 4 | $1,163,431 |
| High net worth individuals | 21 | $201,793,871 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 3 | $1,040,099 |
| Charitable organizations | 1 | $155,929 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2024 (2 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, NH, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- franklyfinances.com
- LinkedIn @franklyfinances

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $126,056,073 | 1 | August 20, 2024 |
| October 2025 | $160,199,740 | 1 | March 10, 2025 |
| October 2026 | $204,153,330 | 1 | February 17, 2026 |

Regulatory assets under management: $126,056,073 in the October 2024 data and $204,153,330 in the October 2026 data, up 62%.
Total employees: 1 in October 2024 and 1 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $160,199,740 to $204,153,330 (+27%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Frankly Finances (CRD 321270): Form ADV filing data as of October 2026.