{ "crd_number": 137587, "slug": "franco-financial-advisors-inc-new-york-ny-137587", "primary_business_name": "FRANCO FINANCIAL ADVISORS, INC.", "legal_name": "FRANCO FINANCIAL ADVISORS, INC.", "dbas": [], "city": "New York", "state": "NY", "country": "United States", "cbsa_code": "35620", "metro": { "cbsa_code": "35620", "common_name": "New York", "msa_name": "New York-Newark-Jersey City, NY-NJ", "path": "/advisors/ny/new-york" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2022-05-23", "years_registered": 4, "period": "2026-10-01", "filing_date": "2026-03-03", "carried_forward": false, "raum_total": 72015055.0, "raum_discretionary": 72015055.0, "raum_non_discretionary": 0.0, "raum_band": "25m_100m", "raum_band_label": "$25 million to $100 million", "total_employees": 3, "advisory_employees": 2, "client_count_bucket": null, "clients_by_type": { "individuals": { "raum": 3529212.0, "count": 12 }, "high_net_worth_individuals": { "raum": 68485843.0, "count": 27 } }, "compensation_types": [ "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "portfolio_management_businesses_institutional", "portfolio_management_individuals" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "CA", "NY", "TX" ], "websites": [ "https://facebook.com/Franco-Financial-Group-Inc-306586386088599", "https://francofg.com", "https://linkedin.com/company/franco-financial-group", "https://twitter.com/francofg2?lang=en" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/137587", "city_as_filed": "NEW YORK", "url": "https://advisorcensus.com/firm/franco-financial-advisors-inc-new-york-ny-137587", "display_name": "Franco Financial Advisors, Inc.", "summary": "Franco Financial Advisors, Inc. is an SEC-registered investment advisory firm in New York, NY, registered since 2022, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated March 3, 2026.", "citation": "AdvisorCensus. Franco Financial Advisors, Inc. (CRD 137587): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for businesses (other than small businesses) or institutional clients" ], "quick_answers": [ { "q": "How is Franco Financial Advisors, Inc. compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Franco Financial Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges." }, { "q": "Where is Franco Financial Advisors, Inc. located?", "a": "Franco Financial Advisors, Inc.'s principal office is in New York, NY, according to its Form ADV." }, { "q": "Is Franco Financial Advisors, Inc. registered with the SEC or a state?", "a": "Franco Financial Advisors, Inc. is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 137587." }, { "q": "How much does Franco Financial Advisors, Inc. manage?", "a": "Franco Financial Advisors, Inc. reports $72,015,055 in regulatory assets under management in its Form ADV filing dated March 3, 2026 (100% discretionary)." }, { "q": "How have Franco Financial Advisors, Inc.'s assets and staff changed since 2022?", "a": "In the Form ADV data for Franco Financial Advisors, Inc.: Regulatory assets under management: $49,158,137 in the October 2022 data and $72,015,055 in the October 2026 data, up 46%. Total employees: 4 in October 2022 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Franco Financial Advisors, Inc. serve?", "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (27); individuals (other than high net worth individuals) (12)." }, { "q": "Which custodians does Franco Financial Advisors, Inc. use?", "a": "Franco Financial Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets." }, { "q": "Does Franco Financial Advisors, Inc. report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/137587" }, { "q": "Does Franco Financial Advisors, Inc. state an account minimum?", "a": "Its Form ADV Part 2A brochure dated February 18, 2026 says: \"The FFA generally requires a minimum relationship size of $1,000,000, which may be reduced at the sole discretion of the Advisor.\"" }, { "q": "What changed in Franco Financial Advisors, Inc.'s recent Form ADV filings?", "a": "In the April 2026 filing data: Registered or notice-filed in TX." } ], "filing_history": [ { "period": "2022-10-01", "regulatory_assets_under_management": 49158137.0, "total_employees": 4, "filing_date": "2022-06-14" }, { "period": "2023-10-01", "regulatory_assets_under_management": 45686484.0, "total_employees": 3, "filing_date": "2023-09-06" }, { "period": "2024-10-01", "regulatory_assets_under_management": 54435746.0, "total_employees": 3, "filing_date": "2024-07-23" }, { "period": "2025-10-01", "regulatory_assets_under_management": 67040168.0, "total_employees": 3, "filing_date": "2025-01-27" }, { "period": "2026-10-01", "regulatory_assets_under_management": 72015055.0, "total_employees": 3, "filing_date": "2026-03-03" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Registered or notice-filed in TX." ] }, { "period": "2026-03-01", "period_label": "March 2026", "notes": [ "Employees performing advisory functions went from 1 to 2." ] } ], "fees_from_brochure": { "source": "Form ADV Part 2A brochure dated February 18, 2026", "tiers": [], "flat_rate": null, "stated_range": null, "stated_maximum": null, "account_minimum": "$1,000,000", "account_minimum_may_be_waived": true, "minimum_annual_fee": null, "figures": [ { "label": "Account minimum", "statements": [ "Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)" ], "quotes": [ "The FFA generally requires a minimum relationship size of $1,000,000, which may be reduced at the sole discretion of the Advisor." ] } ], "quotes": [ "The FFA generally requires a minimum relationship size of $1,000,000, which may be reduced at the sole discretion of the Advisor." ], "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable." }, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/franco-financial-advisors-inc-new-york-ny-137587.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 12, "fewer_than_5": false, "raum": 3529212.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 27, "fewer_than_5": false, "raum": 68485843.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/137587", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }