# Francis Financial

> Francis Financial is an SEC-registered investment advisory firm in New York, NY, registered since 2012, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 10, 2026.

- CRD: 128067
- Filed as: FRANCIS FINANCIAL
- Legal name: Francis Financial, Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: New York, NY
- Filing period: October 2026
- Form ADV filing dated: March 10, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/128067
- AdvisorCensus page: https://advisorcensus.com/firm/francis-financial-new-york-ny-128067

## Quick answers

**How is Francis Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Francis Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**How much does Francis Financial charge?**
Its Form ADV Part 2A brochure dated March 10, 2026 states: Flat fee: $10,000 (divorce financial planning); Hourly rate: $400 an hour (DFP Services in excess of an aggregate total of 30 hours). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Francis Financial located?**
Francis Financial's principal office is in New York, NY, according to its Form ADV.

**Is Francis Financial registered with the SEC or a state?**
Francis Financial is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 128067.

**How much does Francis Financial manage?**
Francis Financial reports $803,235,775 in regulatory assets under management in its Form ADV filing dated March 10, 2026 (92% discretionary).

**How have Francis Financial's assets and staff changed since 2021?**
In the Form ADV data for Francis Financial: Regulatory assets under management: $381,095,466 in the October 2021 data and $803,235,775 in the October 2026 data, up 111%. Total employees: 11 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Francis Financial serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (199); individuals (other than high net worth individuals) (57).

**Which custodians does Francis Financial use?**
Francis Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Francis Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/128067

**What changed in Francis Financial's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $680,293,776 to $803,235,775 (+18%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated March 10, 2026)

- Flat fee: $10,000 (divorce financial planning)

> These Witness Services are separate from the DFP Services, and the fees are not included in the flat fee of $10,000. Clients also pay for out-of-pocket expenses such as, but not limited to, Federal Express

- Hourly rate: $400 an hour (DFP Services in excess of an aggregate total of 30 hours)

> In the event Francis Financial renders any DFP Services to you in excess of the Flat Fee DFP Services (i.e., in excess of an aggregate total of 30 hours), the cost will be $400 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $803,235,775
- Discretionary: $741,285,775
- Non-discretionary: $61,950,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 57 | $32,835,880 |
| High net worth individuals | 199 | $770,399,895 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 0 | Not reported |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 0 | Not reported |
| Other | 0 | Not reported |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2012 (14 years)
- Employees: 14 total, 7 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CT, FL, NH, NJ, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- francisfinancial.com
- Facebook @FRANCISFINANCIALINC
- LinkedIn @FRANCIS-FINANCIAL-INC
- X @FRANCISFINANCE

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $381,095,466 | 11 | March 26, 2021 |
| October 2022 | $465,838,571 | 11 | May 4, 2022 |
| October 2023 | $419,383,924 | 13 | March 31, 2023 |
| October 2024 | $509,718,437 | 12 | July 9, 2024 |
| October 2025 | $680,293,776 | 13 | May 23, 2025 |
| October 2026 | $803,235,775 | 14 | March 10, 2026 |

Regulatory assets under management: $381,095,466 in the October 2021 data and $803,235,775 in the October 2026 data, up 111%.
Total employees: 11 in October 2021 and 14 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $680,293,776 to $803,235,775 (+18%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Francis Financial (CRD 128067): Form ADV filing data as of October 2026.