# Fortune Financial Group, Inc. > Fortune Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 18, 2026. - CRD: 111378 - Filed as: FORTUNE FINANCIAL GROUP, INC. - Registration: SEC-registered investment adviser (status as filed: Approved) - Filing period: October 2026 - Form ADV filing dated: August 18, 2026 - SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111378 - AdvisorCensus page: https://advisorcensus.com/firm/fortune-financial-group-inc-111378 ## Quick answers **How is Fortune Financial Group, Inc. compensated?** On its Form ADV (Item 5.E, October 2026), Fortune Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; commissions; other. **Is Fortune Financial Group, Inc. registered with the SEC or a state?** Fortune Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 111378. **How much does Fortune Financial Group, Inc. manage?** Fortune Financial Group, Inc. reports $141,000,000 in regulatory assets under management in its Form ADV filing dated August 18, 2026 (100% discretionary). **How have Fortune Financial Group, Inc.'s assets and staff changed since 2025?** In the Form ADV data for Fortune Financial Group, Inc.: Regulatory assets under management: $107,000,000 in the October 2025 data and $141,000,000 in the October 2026 data, up 32%. Total employees: 3 in October 2025 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going. **What types of clients does Fortune Financial Group, Inc. serve?** By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (124); high net worth individuals (50). **Which custodians does Fortune Financial Group, Inc. use?** Fortune Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets. **Does Fortune Financial Group, Inc. report any disciplinary disclosures?** Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111378 **Does Fortune Financial Group, Inc. state an account minimum?** Its Form ADV Part 2A brochure dated July 28, 2026 says: "The desired minimum account size for the asset management offered by FFG is $500,000 and may be negotiated on a limited basis to reflect new clients with fewer assets based on the prospective client’s situation." **What changed in Fortune Financial Group, Inc.'s recent Form ADV filings?** In the September 2026 filing data: Employees performing advisory functions went from 3 to 4. ## From the Form ADV filing ### Compensation (Item 5.E) - A percentage of assets under your management - Hourly charges - Commissions - Other ### Fees and minimums (Form ADV Part 2A brochure dated July 28, 2026) - Account minimum: $500,000 (the brochure says it may be waived or negotiated) > The desired minimum account size for the asset management offered by FFG is $500,000 and may be negotiated on a limited basis to reflect new clients with fewer assets based on the prospective client’s situation. As stated in the firm's brochure. Fees can differ by service and may be negotiable. ### Custodians (Schedule D, Section 5.K(3)) - Charles Schwab & Co., Inc. Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian. ### Regulatory assets under management (Item 5.F) - Total: $141,000,000 - Discretionary: $141,000,000 - Non-discretionary: $0 ### Clients (Item 5.D) | Client type | Clients | Assets | | --- | --- | --- | | Individuals (other than high net worth individuals) | 124 | $33,000,000 | | High net worth individuals | 50 | $108,000,000 | | Banking or thrift institutions | 0 | $0 | | Investment companies | 0 | $0 | | Business development companies | 0 | $0 | | Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 | | Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 | | Charitable organizations | 0 | $0 | | State or municipal government entities (including government pension plans) | 0 | $0 | | Other investment advisers | 0 | $0 | | Insurance companies | 0 | $0 | | Sovereign wealth funds and foreign official institutions | 0 | $0 | | Corporations or other businesses not listed above | 0 | $0 | | Other | 0 | $0 | ### Advisory services (Item 5.G) - Financial planning services - Portfolio management for individuals and/or small businesses ### Firm details - Registered since: 2025 (1 year) - Employees: 4 total, 4 performing advisory functions - Wrap fee program participation: No - States registered or notice-filed: FL, IL, TX - Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11. ### Other offices (Schedule D, Section 1.F), as of the September 2026 filing - Glen Ellyn, IL ### Websites listed on Form ADV (Item 1.I) - fortunefinancialgroup.com - lifeplanningtoday.com ## Assets and staff over time | Data period | Regulatory assets under management | Employees | Filing dated | | --- | --- | --- | --- | | October 2025 | $107,000,000 | 3 | July 15, 2025 | | October 2026 | $141,000,000 | 4 | August 18, 2026 | Regulatory assets under management: $107,000,000 in the October 2025 data and $141,000,000 in the October 2026 data, up 32%. Total employees: 3 in October 2025 and 4 in October 2026. ## Changes in the filing (last 12 months) ### September 2026 - Employees performing advisory functions went from 3 to 4. ### February 2026 - Regulatory assets under management went from $107,000,000 to $141,000,000 (+32%). ### January 2026 - Added an office in Glen Ellyn, IL. ## Source Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Fortune Financial Group, Inc. (CRD 111378): Form ADV filing data as of October 2026.