# Fortify Wealth, Inc.

> Fortify Wealth, Inc. is an SEC-registered investment advisory firm in St. Louis, MO, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 3, 2026.

- CRD: 297433
- Filed as: FORTIFY WEALTH, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: St. Louis, MO
- Filing period: October 2026
- Form ADV filing dated: July 3, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/297433
- AdvisorCensus page: https://advisorcensus.com/firm/fortify-wealth-inc-st-louis-mo-297433

## Quick answers

**How is Fortify Wealth, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Fortify Wealth, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Fortify Wealth, Inc. charge?**
Its Form ADV Part 2A brochure dated March 25, 2026 states: Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it); Hourly rate: $250 to $350 an hour (Financial Planning Services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Fortify Wealth, Inc. located?**
Fortify Wealth, Inc.'s principal office is in St. Louis, MO, according to its Form ADV.

**Is Fortify Wealth, Inc. registered with the SEC or a state?**
Fortify Wealth, Inc. is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 297433.

**How much does Fortify Wealth, Inc. manage?**
Fortify Wealth, Inc. reports $114,968,994 in regulatory assets under management in its Form ADV filing dated July 3, 2026 (100% discretionary).

**How have Fortify Wealth, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Fortify Wealth, Inc.: Regulatory assets under management: $136,531,557 in the October 2021 data and $114,968,994 in the October 2026 data, down 16%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Fortify Wealth, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (47); high net worth individuals (32).

**Which custodians does Fortify Wealth, Inc. use?**
Fortify Wealth, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Fortify Wealth, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/297433

**Does Fortify Wealth, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated March 25, 2026 says: "Fortify Wealth requires a minimum of $1,000,000 to open an account. In certain instances, the minimum account size may be lowered or waived."

**What changed in Fortify Wealth, Inc.'s recent Form ADV filings?**
In the August 2026 filing data: Registered or notice-filed in PA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 25, 2026)

- Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it)

> Fees generally range from 0.50% to 1.5% annually and are negotiated on a client by client basis.

- Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

> Fortify Wealth requires a minimum of $1,000,000 to open an account. In certain instances, the minimum account size may be lowered or waived.

- Hourly rate: $250 to $350 an hour (Financial Planning Services)

> Financial Planning Services are offered based on an hourly fee of $250-$350 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $114,968,994
- Discretionary: $114,968,994
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 47 | $18,587,568 |
| High net worth individuals | 32 | $96,381,426 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops

### Firm details
- Registered since: 2021 (5 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: MO, PA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [fortifywealth.com](https://fortifywealth.com)
- Facebook @FORTIFYWEALTH
- LinkedIn @FORTIFYWEALTH
- X @johnmmckinley

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $136,531,557 | 3 | July 13, 2021 |
| October 2022 | $134,416,605 | 3 | February 26, 2022 |
| October 2023 | $101,394,401 | 3 | March 17, 2023 |
| October 2024 | $122,548,309 | 3 | March 13, 2024 |
| October 2025 | $107,084,579 | 3 | February 15, 2025 |
| October 2026 | $114,968,994 | 3 | July 3, 2026 |

Regulatory assets under management: $136,531,557 in the October 2021 data and $114,968,994 in the October 2026 data, down 16%.
Total employees: 3 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Registered or notice-filed in PA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Fortify Wealth, Inc. (CRD 297433): Form ADV filing data as of October 2026.