{
  "crd_number": 297433,
  "slug": "fortify-wealth-inc-st-louis-mo-297433",
  "primary_business_name": "FORTIFY WEALTH, INC.",
  "legal_name": "FORTIFY WEALTH, INC.",
  "dbas": [],
  "city": "St. Louis",
  "state": "MO",
  "country": "United States",
  "cbsa_code": "41180",
  "metro": {
    "cbsa_code": "41180",
    "common_name": "St. Louis",
    "msa_name": "St. Louis, MO-IL",
    "path": "/advisors/mo/st-louis"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2021-07-12",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-07-03",
  "carried_forward": false,
  "raum_total": 114968994.0,
  "raum_discretionary": 114968994.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 3,
  "advisory_employees": 3,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 18587568.0,
      "count": 47
    },
    "high_net_worth_individuals": {
      "raum": 96381426.0,
      "count": 32
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "MO",
    "PA",
    "TX"
  ],
  "websites": [
    "https://facebook.com/FORTIFYWEALTH",
    "https://fortifywealth.com",
    "https://linkedin.com/COMPANY/FORTIFYWEALTH",
    "https://twitter.com/johnmmckinley"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/297433",
  "city_as_filed": "ST. LOUIS",
  "url": "https://advisorcensus.com/firm/fortify-wealth-inc-st-louis-mo-297433",
  "display_name": "Fortify Wealth, Inc.",
  "summary": "Fortify Wealth, Inc. is an SEC-registered investment advisory firm in St. Louis, MO, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 3, 2026.",
  "citation": "AdvisorCensus. Fortify Wealth, Inc. (CRD 297433): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Fortify Wealth, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Fortify Wealth, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Fortify Wealth, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated March 25, 2026 states: Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it); Hourly rate: $250 to $350 an hour (Financial Planning Services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Fortify Wealth, Inc. located?",
      "a": "Fortify Wealth, Inc.'s principal office is in St. Louis, MO, according to its Form ADV."
    },
    {
      "q": "Is Fortify Wealth, Inc. registered with the SEC or a state?",
      "a": "Fortify Wealth, Inc. is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 297433."
    },
    {
      "q": "How much does Fortify Wealth, Inc. manage?",
      "a": "Fortify Wealth, Inc. reports $114,968,994 in regulatory assets under management in its Form ADV filing dated July 3, 2026 (100% discretionary)."
    },
    {
      "q": "How have Fortify Wealth, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Fortify Wealth, Inc.: Regulatory assets under management: $136,531,557 in the October 2021 data and $114,968,994 in the October 2026 data, down 16%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Fortify Wealth, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (47); high net worth individuals (32)."
    },
    {
      "q": "Which custodians does Fortify Wealth, Inc. use?",
      "a": "Fortify Wealth, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Fortify Wealth, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/297433"
    },
    {
      "q": "Does Fortify Wealth, Inc. state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 25, 2026 says: \"Fortify Wealth requires a minimum of $1,000,000 to open an account. In certain instances, the minimum account size may be lowered or waived.\""
    },
    {
      "q": "What changed in Fortify Wealth, Inc.'s recent Form ADV filings?",
      "a": "In the August 2026 filing data: Registered or notice-filed in PA."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 136531557.0,
      "total_employees": 3,
      "filing_date": "2021-07-13"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 134416605.0,
      "total_employees": 3,
      "filing_date": "2022-02-26"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 101394401.0,
      "total_employees": 3,
      "filing_date": "2023-03-17"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 122548309.0,
      "total_employees": 3,
      "filing_date": "2024-03-13"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 107084579.0,
      "total_employees": 3,
      "filing_date": "2025-02-15"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 114968994.0,
      "total_employees": 3,
      "filing_date": "2026-07-03"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-08-01",
      "period_label": "August 2026",
      "notes": [
        "Registered or notice-filed in PA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 25, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.5% to 1.5% a year",
    "stated_maximum": null,
    "account_minimum": "$1,000,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $250 to $350 an hour (Financial Planning Services)"
    ],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "Fees generally range from 0.50% to 1.5% annually and are negotiated on a client by client basis."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "Fortify Wealth requires a minimum of $1,000,000 to open an account. In certain instances, the minimum account size may be lowered or waived."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $250 to $350 an hour (Financial Planning Services)"
        ],
        "quotes": [
          "Financial Planning Services are offered based on an hourly fee of $250-$350 per hour."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": [
        0.5,
        1.5
      ],
      "max_pct": null,
      "account_minimum": 1000000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 250.0,
          "max": 350.0,
          "period": "hour",
          "service": "Financial Planning Services"
        }
      ]
    },
    "quotes": [
      "Fees generally range from 0.50% to 1.5% annually and are negotiated on a client by client basis.",
      "Fortify Wealth requires a minimum of $1,000,000 to open an account. In certain instances, the minimum account size may be lowered or waived.",
      "Financial Planning Services are offered based on an hourly fee of $250-$350 per hour."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/fortify-wealth-inc-st-louis-mo-297433.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 47,
      "fewer_than_5": false,
      "raum": 18587568.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 32,
      "fewer_than_5": false,
      "raum": 96381426.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/297433",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}