# Fluent Financial, LLC

> Fluent Financial, LLC is an SEC-registered investment advisory firm in Dallas, TX, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 29, 2026.

- CRD: 170041
- Filed as: FLUENT FINANCIAL, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Dallas, TX
- Filing period: October 2026
- Form ADV filing dated: April 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/170041
- AdvisorCensus page: https://advisorcensus.com/firm/fluent-financial-llc-dallas-tx-170041

## Quick answers

**How is Fluent Financial, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Fluent Financial, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Fluent Financial, LLC located?**
Fluent Financial, LLC's principal office is in Dallas, TX, according to its Form ADV.

**Is Fluent Financial, LLC registered with the SEC or a state?**
Fluent Financial, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 170041.

**How much does Fluent Financial, LLC manage?**
Fluent Financial, LLC reports $329,686,911 in regulatory assets under management in its Form ADV filing dated April 29, 2026 (100% discretionary).

**How have Fluent Financial, LLC's assets and staff changed since 2021?**
In the Form ADV data for Fluent Financial, LLC: Regulatory assets under management: $214,383,052 in the October 2021 data and $329,686,911 in the October 2026 data, up 54%. Total employees: 10 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Fluent Financial, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (164); high net worth individuals (87); pension and profit sharing plans (but not the plan participants or government pension plans) (9).

**Which custodians does Fluent Financial, LLC use?**
Fluent Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Fluent Financial, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/170041

**What changed in Fluent Financial, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $297,138,659 to $329,686,911 (+11%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $329,686,911
- Discretionary: $329,686,911
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 164 | $211,554,191 |
| High net worth individuals | 87 | $112,226,918 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 9 | $5,905,802 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2014 (12 years)
- Employees: 9 total, 6 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: LA, NM, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- fluentfinancial.com
- Facebook @FluentFinancialDallas
- LinkedIn @fluent-financial-llc
- X @FinancialFluent
- YouTube youtube.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $214,383,052 | 10 | March 24, 2021 |
| October 2022 | $278,932,673 | 10 | August 29, 2022 |
| October 2023 | $250,250,046 | 10 | March 21, 2023 |
| October 2024 | $287,799,934 | 9 | March 15, 2024 |
| October 2025 | $297,138,659 | 9 | March 25, 2025 |
| October 2026 | $329,686,911 | 9 | April 29, 2026 |

Regulatory assets under management: $214,383,052 in the October 2021 data and $329,686,911 in the October 2026 data, up 54%.
Total employees: 10 in October 2021 and 9 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $297,138,659 to $329,686,911 (+11%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Fluent Financial, LLC (CRD 170041): Form ADV filing data as of October 2026.