{
  "crd_number": 107342,
  "slug": "fisher-investments-plano-tx-107342",
  "primary_business_name": "FISHER INVESTMENTS",
  "legal_name": "FISHER ASSET MANAGEMENT, LLC",
  "dbas": [],
  "city": "Plano",
  "state": "TX",
  "country": "United States",
  "cbsa_code": "19100",
  "metro": {
    "cbsa_code": "19100",
    "common_name": "Dallas",
    "msa_name": "Dallas-Fort Worth-Arlington, TX",
    "path": "/advisors/tx/dallas"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1987-03-26",
  "years_registered": 39,
  "period": "2026-10-01",
  "filing_date": "2026-04-02",
  "carried_forward": false,
  "raum_total": 386669724038.0,
  "raum_discretionary": 386669724038.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 4369,
  "advisory_employees": 1948,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 79260887.0,
      "count": 4,
      "description": "PROPRIETARY ACCOUNTS",
      "fewer_than_5": true
    },
    "charitable": {
      "raum": 4114890418.0,
      "count": 25
    },
    "individuals": {
      "raum": 48319829624.0,
      "count": 73217
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 23743875235.0,
      "count": 20
    },
    "insurance_companies": {
      "raum": 891352021.0,
      "count": 4,
      "fewer_than_5": true
    },
    "investment_companies": {
      "raum": 249513649.0,
      "count": 3
    },
    "pension_profit_sharing": {
      "raum": 6503110838.0,
      "count": 73
    },
    "other_investment_advisers": {
      "raum": 5237171252.0,
      "count": 11
    },
    "high_net_worth_individuals": {
      "raum": 283022342188.0,
      "count": 125844
    },
    "pooled_investment_vehicles": {
      "raum": 7406565244.0,
      "count": 46
    },
    "corporations_other_businesses": {
      "raum": 1310465034.0,
      "count": 672
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 5791347648.0,
      "count": 3,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_investment_companies",
    "portfolio_management_pooled_vehicles"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://bill-shepherd-fisher-investments.com",
    "https://damianornani.com",
    "https://facebook.com/damianornanifi",
    "https://facebook.com/fishercareers",
    "https://facebook.com/fisherinvestments",
    "https://facebook.com/kenfisher.fisherinvestments",
    "https://facebook.com/pg/fisherinvestmentscanada",
    "https://fiduciary.com",
    "https://fisher1million.com",
    "https://fisher99tips.com",
    "https://fisheradviser.com",
    "https://fishercalculator.com",
    "https://fishercareers.com",
    "https://fisherinvestments.com",
    "https://fisherinvestmentsreviews.com",
    "https://fishernetworth.com/ynw",
    "https://fisherretirementtips.com",
    "https://inst40acttsr.com",
    "https://instagram.com/damianornani",
    "https://instagram.com/fisher.investments",
    "https://instagram.com/fishercareers",
    "https://instagram.com/fisherinvestmentscanada",
    "https://instagram.com/kenfisher_fisherinvestments",
    "https://jaycarlsonfisherinvestments.wordpress.com",
    "https://kenfisher.com",
    "https://linkedin.com/company/fisher-investments",
    "https://linkedin.com/company/fisher-investments-canada",
    "https://linkedin.com/in/damianornani",
    "https://linkedin.com/in/ken-fisher",
    "https://linkedin.com/showcase/fisher-investments-institutional-group",
    "https://linkedin.com/showcase/personalized-retirement-outcomes",
    "https://markshaber.wordpress.com",
    "https://matt-goldhaber-fisher-investments.com",
    "https://mattgoldhaber.wordpress.com",
    "https://muckrack.com/ken-fisher",
    "https://mutualfundpitfalls.com",
    "https://myfirewards.com",
    "https://rickkennedyfisherinvestments.wordpress.com",
    "https://robmayfisherinvestments.wordpress.com",
    "https://soundcloud.com/fisher-investments",
    "https://threads.net/@fisher.investments",
    "https://threads.net/@kenfisher_fisherinvestments",
    "https://tiktok.com/@fisher_investments",
    "https://wealthtender.com/advisory-firms/fisher-investments",
    "https://x.com/aaronandersonfi",
    "https://x.com/damianornani_fi",
    "https://x.com/fisherinvest",
    "https://x.com/fisherinvestca",
    "https://x.com/kennethlfisher",
    "https://youtube.com/user/fisherinvestments"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/107342",
  "city_as_filed": "PLANO",
  "url": "https://advisorcensus.com/firm/fisher-investments-plano-tx-107342",
  "display_name": "Fisher Investments",
  "summary": "Fisher Investments is an SEC-registered investment advisory firm in Plano, TX, registered since 1987, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated April 2, 2026.",
  "citation": "AdvisorCensus. Fisher Investments (CRD 107342): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for investment companies (and business development companies)",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Fisher Investments compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Fisher Investments reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Fisher Investments located?",
      "a": "Fisher Investments' principal office is in Plano, TX, according to its Form ADV; the May 2026 filing also lists 11 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Fisher Investments registered with the SEC or a state?",
      "a": "Fisher Investments is an SEC-registered investment advisory firm, registered since 1987. Status as filed: Approved. CRD 107342."
    },
    {
      "q": "How much does Fisher Investments manage?",
      "a": "Fisher Investments reports $386,669,724,038 in regulatory assets under management in its Form ADV filing dated April 2, 2026 (100% discretionary)."
    },
    {
      "q": "How have Fisher Investments' assets and staff changed since 2021?",
      "a": "In the Form ADV data for Fisher Investments: Regulatory assets under management: $159,611,530,686 in the October 2021 data and $386,669,724,038 in the October 2026 data, up 142%. Total employees: 2,329 in October 2021 and 4,369 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Fisher Investments serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (125,844); individuals (other than high net worth individuals) (73,217); corporations or other businesses not listed above (672)."
    },
    {
      "q": "Which custodians does Fisher Investments use?",
      "a": "Fisher Investments' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Fisher Investments report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107342"
    },
    {
      "q": "What changed in Fisher Investments' recent Form ADV filings?",
      "a": "In the March 2026 filing data: Employees performing advisory functions went from 1869 to 1948. Regulatory assets under management went from $298,729,428,900 to $386,669,724,038 (+29%). No longer lists an office in Atlanta, GA. No longer lists an office in Vienna, VA. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 159611530686.0,
      "total_employees": 2329,
      "filing_date": "2021-09-01"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 208905102124.0,
      "total_employees": 2908,
      "filing_date": "2022-04-11"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 192398103714.0,
      "total_employees": 3349,
      "filing_date": "2023-04-06"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 276890013440.0,
      "total_employees": 3525,
      "filing_date": "2024-07-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 298729428900.0,
      "total_employees": 4065,
      "filing_date": "2025-03-27"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 386669724038.0,
      "total_employees": 4369,
      "filing_date": "2026-04-02"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Employees performing advisory functions went from 1869 to 1948.",
        "Regulatory assets under management went from $298,729,428,900 to $386,669,724,038 (+29%).",
        "No longer lists an office in Atlanta, GA.",
        "No longer lists an office in Vienna, VA.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/fisher-investments-plano-tx-107342.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 73217,
      "fewer_than_5": false,
      "raum": 48319829624.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 125844,
      "fewer_than_5": false,
      "raum": 283022342188.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 3,
      "fewer_than_5": false,
      "raum": 249513649.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 46,
      "fewer_than_5": false,
      "raum": 7406565244.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 73,
      "fewer_than_5": false,
      "raum": 6503110838.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 25,
      "fewer_than_5": false,
      "raum": 4114890418.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 20,
      "fewer_than_5": false,
      "raum": 23743875235.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 11,
      "fewer_than_5": false,
      "raum": 5237171252.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 4,
      "fewer_than_5": true,
      "raum": 891352021.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 3,
      "fewer_than_5": true,
      "raum": 5791347648.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 672,
      "fewer_than_5": false,
      "raum": 1310465034.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 4,
      "fewer_than_5": true,
      "raum": 79260887.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/107342",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}