# Firstrust

> Firstrust is an SEC-registered investment advisory firm in Daytona Beach, FL, registered since 1999, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 3, 2026.

- CRD: 111800
- Filed as: FIRSTRUST
- Legal name: Firstrust LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Daytona Beach, FL
- Filing period: October 2026
- Form ADV filing dated: September 3, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111800
- AdvisorCensus page: https://advisorcensus.com/firm/firstrust-daytona-beach-fl-111800

## Quick answers

**How is Firstrust compensated?**
On its Form ADV (Item 5.E, October 2026), Firstrust reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Firstrust charge?**
Its Form ADV Part 2A brochure dated March 27, 2026 states: Asset-based fee: 0.5% to 0.85% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Firstrust located?**
Firstrust's principal office is in Daytona Beach, FL, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Firstrust registered with the SEC or a state?**
Firstrust is an SEC-registered investment advisory firm, registered since 1999. Status as filed: Approved. CRD 111800.

**How much does Firstrust manage?**
Firstrust reports $250,000,000 in regulatory assets under management in its Form ADV filing dated September 3, 2026 (92% discretionary).

**How have Firstrust's assets and staff changed since 2021?**
In the Form ADV data for Firstrust: Regulatory assets under management: $177,000,000 in the October 2021 data and $250,000,000 in the October 2026 data, up 41%. Total employees: 9 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Firstrust serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (117); individuals (other than high net worth individuals) (10); pension and profit sharing plans (but not the plan participants or government pension plans) (1).

**Which custodians does Firstrust use?**
Firstrust's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Firstrust report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111800

**What changed in Firstrust's recent Form ADV filings?**
In the October 2026 filing data: Added an office in Orlando, FL. Added an office in Tampa, FL.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 27, 2026)

- Asset-based fee: 0.5% to 0.85% a year (a range, as the brochure states it)

> Flat percentage fee ranges from 0.85% to 0.50% based on relationship size and complexity.

> Individually proposed; flat percentage fee ranges from 0.85% to 0.50% based on relationship size and complexity.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $250,000,000
- Discretionary: $229,000,000
- Non-discretionary: $21,000,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 10 | $8,000,000 |
| High net worth individuals | 117 | $229,000,000 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $13,000,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 1999 (27 years)
- Employees: 6 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, GA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Orlando, FL
- Tampa, FL

### Websites listed on Form ADV (Item 1.I)
- financialteam.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $177,000,000 | 9 | June 25, 2021 |
| October 2022 | $188,000,000 | 9 | September 14, 2022 |
| October 2023 | $180,000,000 | 8 | March 30, 2023 |
| October 2024 | $200,000,000 | 7 | March 13, 2024 |
| October 2025 | $202,700,000 | 7 | March 7, 2025 |
| October 2026 | $250,000,000 | 6 | September 3, 2026 |

Regulatory assets under management: $177,000,000 in the October 2021 data and $250,000,000 in the October 2026 data, up 41%.
Total employees: 9 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Added an office in Orlando, FL.
- Added an office in Tampa, FL.

### April 2026
- Regulatory assets under management went from $202,700,000 to $250,000,000 (+23%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Firstrust (CRD 111800): Form ADV filing data as of October 2026.