# First Nebraska Financial Services

> First Nebraska Financial Services is an SEC-registered investment advisory firm in North Platte, NE, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 2, 2026.

- CRD: 298667
- Filed as: FIRST NEBRASKA FINANCIAL SERVICES
- Legal name: First Nebraska Advisory LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: North Platte, NE
- Filing period: October 2026
- Form ADV filing dated: September 2, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/298667
- AdvisorCensus page: https://advisorcensus.com/firm/first-nebraska-financial-services-north-platte-ne-298667

## Quick answers

**How is First Nebraska Financial Services compensated?**
On its Form ADV (Item 5.E, October 2026), First Nebraska Financial Services reports these compensation arrangements: a percentage of assets under its management.

**Where is First Nebraska Financial Services located?**
First Nebraska Financial Services' principal office is in North Platte, NE, according to its Form ADV.

**Is First Nebraska Financial Services registered with the SEC or a state?**
First Nebraska Financial Services is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 298667.

**How much does First Nebraska Financial Services manage?**
First Nebraska Financial Services reports $457,995,070 in regulatory assets under management in its Form ADV filing dated September 2, 2026 (0% discretionary).

**How have First Nebraska Financial Services' assets and staff changed since 2021?**
In the Form ADV data for First Nebraska Financial Services: Regulatory assets under management: $225,523,021 in the October 2021 data and $457,995,070 in the October 2026 data, up 103%. Total employees: 3 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does First Nebraska Financial Services serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (378); high net worth individuals (85); pension and profit sharing plans (but not the plan participants or government pension plans) (11).

**Which custodians does First Nebraska Financial Services use?**
First Nebraska Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does First Nebraska Financial Services report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/298667

**Does First Nebraska Financial Services state an account minimum?**
Its Form ADV Part 2A brochure dated March 11, 2026 says: "There is no minimum account value required to open an account with Adviser."

**What changed in First Nebraska Financial Services' recent Form ADV filings?**
In the October 2026 filing data: Registered or notice-filed in NH.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 11, 2026)

- Account minimum: None

> There is no minimum account value required to open an account with Adviser.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $457,995,070
- Discretionary: $0
- Non-discretionary: $457,995,070

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 378 | $153,157,040 |
| High net worth individuals | 85 | $281,515,465 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 11 | $18,680,444 |
| Charitable organizations | Fewer than 5 | $4,642,121 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2019 (7 years)
- Employees: 7 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, IL, NE, NH, NM, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- firstnebraskafinancial.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $225,523,021 | 3 | June 30, 2021 |
| October 2022 | $282,326,452 | 3 | February 28, 2022 |
| October 2023 | $296,710,954 | 5 | March 3, 2023 |
| October 2024 | $357,535,542 | 7 | April 10, 2024 |
| October 2025 | $413,039,001 | 6 | July 22, 2025 |
| October 2026 | $457,995,070 | 7 | September 2, 2026 |

Regulatory assets under management: $225,523,021 in the October 2021 data and $457,995,070 in the October 2026 data, up 103%.
Total employees: 3 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Registered or notice-filed in NH.

### April 2026
- Regulatory assets under management went from $413,039,001 to $457,995,070 (+11%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. First Nebraska Financial Services (CRD 298667): Form ADV filing data as of October 2026.