# First Financial Services, LLC

> First Financial Services, LLC is an SEC-registered investment advisory firm in Little Rock, AR, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 31, 2026.

- CRD: 329276
- Filed as: FIRST FINANCIAL SERVICES, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Little Rock, AR
- Filing period: October 2026
- Form ADV filing dated: August 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/329276
- AdvisorCensus page: https://advisorcensus.com/firm/first-financial-services-llc-little-rock-ar-329276

## Quick answers

**How is First Financial Services, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), First Financial Services, LLC reports these compensation arrangements: a percentage of assets under its management; commissions.

**What does First Financial Services, LLC's brochure say about its fees?**
Its Form ADV Part 2A brochure dated August 31, 2026 states: Asset-based fee: 0.4% to 1.25% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is First Financial Services, LLC located?**
First Financial Services, LLC's principal office is in Little Rock, AR, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is First Financial Services, LLC registered with the SEC or a state?**
First Financial Services, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 329276.

**How much does First Financial Services, LLC manage?**
First Financial Services, LLC reports $103,158,530 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (100% discretionary).

**How have First Financial Services, LLC's assets and staff changed since 2024?**
In the Form ADV data for First Financial Services, LLC: Regulatory assets under management: $103,863,863 in the October 2024 data and $103,158,530 in the October 2026 data, down 1%. Total employees: 6 in October 2024 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does First Financial Services, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (51); high net worth individuals (37); pension and profit sharing plans (but not the plan participants or government pension plans) (2).

**Which custodians does First Financial Services, LLC use?**
First Financial Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does First Financial Services, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/329276

**What changed in First Financial Services, LLC's recent Form ADV filings?**
In the April 2026 filing data: Registered or notice-filed in NE.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Commissions

### Fees and minimums (Form ADV Part 2A brochure dated August 31, 2026)

- Asset-based fee: 0.4% to 1.25% a year (a range, as the brochure states it)

> Our annual fees for portfolio management services are based upon a percentage of assets under management, generally range from 0.40% to 1.25%, and are payable either monthly or quarterly in advance or arrears.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $103,158,530
- Discretionary: $103,158,530
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 51 | $16,045,574 |
| High net worth individuals | 37 | $84,027,496 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 2 | $2,226,399 |
| Charitable organizations | 1 | $859,061 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2024 (2 years)
- Employees: 5 total, 3 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AR, NE, OK, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Bentonville, AR

### Websites listed on Form ADV (Item 1.I)
- firstfinservices.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $103,863,863 | 6 | March 29, 2024 |
| October 2025 | $100,831,612 | 5 | March 19, 2025 |
| October 2026 | $103,158,530 | 5 | August 31, 2026 |

Regulatory assets under management: $103,863,863 in the October 2024 data and $103,158,530 in the October 2026 data, down 1%.
Total employees: 6 in October 2024 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Registered or notice-filed in NE.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. First Financial Services, LLC (CRD 329276): Form ADV filing data as of October 2026.