{
  "crd_number": 329276,
  "slug": "first-financial-services-llc-little-rock-ar-329276",
  "primary_business_name": "FIRST FINANCIAL SERVICES, LLC",
  "legal_name": "FIRST FINANCIAL SERVICES, LLC",
  "dbas": [],
  "city": "Little Rock",
  "state": "AR",
  "country": "United States",
  "cbsa_code": "30780",
  "metro": {
    "cbsa_code": "30780",
    "common_name": "Little Rock",
    "msa_name": "Little Rock-North Little Rock-Conway, AR",
    "path": "/advisors/ar/little-rock"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2024-02-22",
  "years_registered": 2,
  "period": "2026-10-01",
  "filing_date": "2026-08-31",
  "carried_forward": false,
  "raum_total": 103158530.0,
  "raum_discretionary": 103158530.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 5,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 859061.0,
      "count": 1,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 16045574.0,
      "count": 51
    },
    "pension_profit_sharing": {
      "raum": 2226399.0,
      "count": 2,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 84027496.0,
      "count": 37
    }
  },
  "compensation_types": [
    "commissions",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AR",
    "NE",
    "OK",
    "TX"
  ],
  "websites": [
    "https://firstfinservices.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/329276",
  "city_as_filed": "LITTLE ROCK",
  "url": "https://advisorcensus.com/firm/first-financial-services-llc-little-rock-ar-329276",
  "display_name": "First Financial Services, LLC",
  "summary": "First Financial Services, LLC is an SEC-registered investment advisory firm in Little Rock, AR, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 31, 2026.",
  "citation": "AdvisorCensus. First Financial Services, LLC (CRD 329276): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Commissions"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is First Financial Services, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), First Financial Services, LLC reports these compensation arrangements: a percentage of assets under its management; commissions."
    },
    {
      "q": "What does First Financial Services, LLC's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated August 31, 2026 states: Asset-based fee: 0.4% to 1.25% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is First Financial Services, LLC located?",
      "a": "First Financial Services, LLC's principal office is in Little Rock, AR, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is First Financial Services, LLC registered with the SEC or a state?",
      "a": "First Financial Services, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 329276."
    },
    {
      "q": "How much does First Financial Services, LLC manage?",
      "a": "First Financial Services, LLC reports $103,158,530 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (100% discretionary)."
    },
    {
      "q": "How have First Financial Services, LLC's assets and staff changed since 2024?",
      "a": "In the Form ADV data for First Financial Services, LLC: Regulatory assets under management: $103,863,863 in the October 2024 data and $103,158,530 in the October 2026 data, down 1%. Total employees: 6 in October 2024 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does First Financial Services, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (51); high net worth individuals (37); pension and profit sharing plans (but not the plan participants or government pension plans) (2)."
    },
    {
      "q": "Which custodians does First Financial Services, LLC use?",
      "a": "First Financial Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does First Financial Services, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/329276"
    },
    {
      "q": "What changed in First Financial Services, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Registered or notice-filed in NE."
    }
  ],
  "filing_history": [
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 103863863.0,
      "total_employees": 6,
      "filing_date": "2024-03-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 100831612.0,
      "total_employees": 5,
      "filing_date": "2025-03-19"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 103158530.0,
      "total_employees": 5,
      "filing_date": "2026-08-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Registered or notice-filed in NE."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 31, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.4% to 1.25% a year",
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.4% to 1.25% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "Our annual fees for portfolio management services are based upon a percentage of assets under management, generally range from 0.40% to 1.25%, and are payable either monthly or quarterly in advance or arrears."
        ]
      }
    ],
    "quotes": [
      "Our annual fees for portfolio management services are based upon a percentage of assets under management, generally range from 0.40% to 1.25%, and are payable either monthly or quarterly in advance or arrears."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/first-financial-services-llc-little-rock-ar-329276.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 51,
      "fewer_than_5": false,
      "raum": 16045574.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 37,
      "fewer_than_5": false,
      "raum": 84027496.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 2,
      "fewer_than_5": true,
      "raum": 2226399.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 1,
      "fewer_than_5": true,
      "raum": 859061.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/329276",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}