# First Financial Group

> First Financial Group is an SEC-registered investment advisory firm in Raleigh, NC, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 28, 2026.

- CRD: 134006
- Filed as: FIRST FINANCIAL GROUP
- Legal name: First Financial Group Corporation
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Raleigh, NC
- Filing period: October 2026
- Form ADV filing dated: May 28, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/134006
- AdvisorCensus page: https://advisorcensus.com/firm/first-financial-group-raleigh-nc-134006

## Quick answers

**How is First Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), First Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does First Financial Group charge?**
Its Form ADV Part 2A brochure dated February 27, 2026 states: Hourly rate: $500 an hour (General Consulting and financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is First Financial Group located?**
First Financial Group's principal office is in Raleigh, NC, according to its Form ADV.

**Is First Financial Group registered with the SEC or a state?**
First Financial Group is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 134006.

**How much does First Financial Group manage?**
First Financial Group reports $316,961,802 in regulatory assets under management in its Form ADV filing dated May 28, 2026 (100% discretionary).

**How have First Financial Group's assets and staff changed since 2021?**
In the Form ADV data for First Financial Group: Regulatory assets under management: $190,191,000 in the October 2021 data and $316,961,802 in the October 2026 data, up 67%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does First Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (289); high net worth individuals (89).

**Which custodians does First Financial Group use?**
First Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does First Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/134006

**Does First Financial Group state an account minimum?**
Its Form ADV Part 2A brochure dated February 27, 2026 says: "In general, we require a minimum of $325,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size."

**What changed in First Financial Group's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $272,814,750 to $316,961,802 (+16%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 27, 2026)

- Account minimum: $325,000 (the brochure says it may be waived or negotiated)

> In general, we require a minimum of $325,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.

- Hourly rate: $500 an hour (General Consulting and financial planning services)

> General Consulting: We also offer general consulting and financial planning services at an hourly rate of $500 subject to negotiation.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $316,961,802
- Discretionary: $316,961,802
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 289 | $78,043,739 |
| High net worth individuals | 89 | $238,918,063 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other

### Firm details
- Registered since: 2018 (8 years)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, NC, SC, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [ffgplanning.com](https://ffgplanning.com)
- Facebook facebook.com
- LinkedIn @ffgplanning

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $190,191,000 | 4 | January 15, 2021 |
| October 2022 | $228,000,000 | 4 | March 4, 2022 |
| October 2023 | $199,892,000 | 4 | March 23, 2023 |
| October 2024 | $241,800,000 | 4 | March 20, 2024 |
| October 2025 | $272,814,750 | 4 | February 20, 2025 |
| October 2026 | $316,961,802 | 4 | May 28, 2026 |

Regulatory assets under management: $190,191,000 in the October 2021 data and $316,961,802 in the October 2026 data, up 67%.
Total employees: 4 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $272,814,750 to $316,961,802 (+16%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. First Financial Group (CRD 134006): Form ADV filing data as of October 2026.