{
  "crd_number": 152070,
  "slug": "first-financial-coaching-inc-mt-clemens-mi-152070",
  "primary_business_name": "FIRST FINANCIAL COACHING, INC.",
  "legal_name": "FIRST FINANCIAL COACHING, INC.",
  "dbas": [
    "FFC",
    "FIRST FINANCIAL COACHING"
  ],
  "city": "Mt. Clemens",
  "state": "MI",
  "country": "United States",
  "cbsa_code": "19820",
  "metro": {
    "cbsa_code": "19820",
    "common_name": "Detroit",
    "msa_name": "Detroit-Warren-Dearborn, MI",
    "path": "/advisors/mi/detroit"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2023-08-30",
  "years_registered": 3,
  "period": "2026-10-01",
  "filing_date": "2026-05-06",
  "carried_forward": false,
  "raum_total": 670646955.0,
  "raum_discretionary": 0.0,
  "raum_non_discretionary": 670646955.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 14,
  "advisory_employees": 14,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 287812071.0,
      "count": 1314
    },
    "pension_profit_sharing": {
      "raum": 13172780.0,
      "count": 12
    },
    "high_net_worth_individuals": {
      "raum": 369662104.0,
      "count": 186
    }
  },
  "compensation_types": [
    "fixed",
    "other"
  ],
  "advisory_activities": [
    "educational_seminars",
    "other",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "DE",
    "FL",
    "GA",
    "HI",
    "ID",
    "IL",
    "IN",
    "KY",
    "LA",
    "MA",
    "MD",
    "MI",
    "MN",
    "MO",
    "NC",
    "NY",
    "OH",
    "PA",
    "SC",
    "TN",
    "TX",
    "VA",
    "WA",
    "WI"
  ],
  "websites": [
    "https://facebook.com/FIRST-FINANCIAL-SERVICES-OF-MICHIGAN-YOUR-FINANCIAL-COACH-INC-405621826171133",
    "https://firstfinancialcoach.com",
    "https://linkedin.com/company/first-financial-services-of-michigan/about",
    "https://linkedin.com/in/Scotchie-harrington-45926214",
    "https://linkedin.com/in/jeffreyfurest?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BxrMJ%2BLKySJSZz",
    "https://linkedin.com/in/jonathan-furest-rfc%C2%AE-630640a0",
    "https://linkedin.com/in/mikesarcheck?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BL4eeQ67jSGK%2Bti",
    "https://linkedin.com/in/wesley-reed-9319261a?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Bmnx%2FvQ"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/152070",
  "city_as_filed": "MT. CLEMENS",
  "url": "https://advisorcensus.com/firm/first-financial-coaching-inc-mt-clemens-mi-152070",
  "display_name": "First Financial Coaching, Inc.",
  "summary": "First Financial Coaching, Inc. is an SEC-registered investment advisory firm in Mt. Clemens, MI, registered since 2023, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated May 6, 2026.",
  "citation": "AdvisorCensus. First Financial Coaching, Inc. (CRD 152070): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is First Financial Coaching, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), First Financial Coaching, Inc. reports these compensation arrangements: fixed fees (other than subscription fees); other. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is First Financial Coaching, Inc. located?",
      "a": "First Financial Coaching, Inc.'s principal office is in Mt. Clemens, MI, according to its Form ADV; the June 2026 filing also lists 4 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is First Financial Coaching, Inc. registered with the SEC or a state?",
      "a": "First Financial Coaching, Inc. is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 152070."
    },
    {
      "q": "How much does First Financial Coaching, Inc. manage?",
      "a": "First Financial Coaching, Inc. reports $670,646,955 in regulatory assets under management in its Form ADV filing dated May 6, 2026 (0% discretionary)."
    },
    {
      "q": "How have First Financial Coaching, Inc.'s assets and staff changed since 2023?",
      "a": "In the Form ADV data for First Financial Coaching, Inc.: Regulatory assets under management: $231,634,543 in the October 2023 data and $670,646,955 in the October 2026 data, up 190%. Total employees: 8 in October 2023 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does First Financial Coaching, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,314); high net worth individuals (186); pension and profit sharing plans (but not the plan participants or government pension plans) (12)."
    },
    {
      "q": "Which custodians does First Financial Coaching, Inc. use?",
      "a": "First Financial Coaching, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does First Financial Coaching, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152070"
    },
    {
      "q": "What changed in First Financial Coaching, Inc.'s recent Form ADV filings?",
      "a": "In the June 2026 filing data: Registered or notice-filed in MD."
    }
  ],
  "filing_history": [
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 231634543.0,
      "total_employees": 8,
      "filing_date": "2023-08-30"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 254686931.0,
      "total_employees": 8,
      "filing_date": "2024-05-07"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 279664257.0,
      "total_employees": 10,
      "filing_date": "2025-03-27"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 670646955.0,
      "total_employees": 14,
      "filing_date": "2026-05-06"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Registered or notice-filed in MD."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 10 to 14.",
        "Regulatory assets under management went from $279,664,257 to $670,646,955 (+140%).",
        "Added an office in Buda, TX.",
        "Added an office in Murfreesboro, TN.",
        "No longer lists an office in Fontana, WI."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Item 11 disclosure answers changed: 0 yes answers, previously 1 (now no: 11.H(2)).",
        "Added an office in Fontana, WI.",
        "No longer lists an office in Chicago, IL.",
        "Registered or notice-filed in HI, ID, IN, LA, MA, MO, NY, VA, WA."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Axos Clearing LLC",
      "name_as_filed": "AXOS CLEARING LLC",
      "affiliated": false
    },
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/first-financial-coaching-inc-mt-clemens-mi-152070.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1314,
      "fewer_than_5": false,
      "raum": 287812071.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 186,
      "fewer_than_5": false,
      "raum": 369662104.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 12,
      "fewer_than_5": false,
      "raum": 13172780.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/152070",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}