# Finec Asset Management

> Finec Asset Management is an SEC-registered investment advisory firm in San Diego, CA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 18, 2026.

- CRD: 231789
- Filed as: FINEC ASSET MANAGEMENT
- Legal name: Finec Asset Management LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Diego, CA
- Filing period: October 2026
- Form ADV filing dated: March 18, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/231789
- AdvisorCensus page: https://advisorcensus.com/firm/finec-asset-management-san-diego-ca-231789

## Quick answers

**How is Finec Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Finec Asset Management reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees.

**Where is Finec Asset Management located?**
Finec Asset Management's principal office is in San Diego, CA, according to its Form ADV.

**Is Finec Asset Management registered with the SEC or a state?**
Finec Asset Management is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 231789.

**How much does Finec Asset Management manage?**
Finec Asset Management reports $157,021,943 in regulatory assets under management in its Form ADV filing dated March 18, 2026 (96% discretionary).

**How have Finec Asset Management's assets and staff changed since 2025?**
In the Form ADV data for Finec Asset Management: Regulatory assets under management: $126,303,888 in the October 2025 data and $157,021,943 in the October 2026 data, up 24%. Total employees: 6 in October 2025 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Finec Asset Management serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (71); high net worth individuals (57); corporations or other businesses not listed above (35).

**Which custodians does Finec Asset Management use?**
Finec Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Finec Asset Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/231789

**Does Finec Asset Management state an account minimum?**
Its Form ADV Part 2A brochure dated March 18, 2026 says: "The Adviser’s minimum account size is generally $350,000, although this is negotiable."

**What changed in Finec Asset Management's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $126,303,888 to $157,021,943 (+24%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Performance-based fees

### Fees and minimums (Form ADV Part 2A brochure dated March 18, 2026)

- Account minimum: $350,000 (the brochure says it may be waived or negotiated)

> The Adviser’s minimum account size is generally $350,000, although this is negotiable.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $157,021,943
- Discretionary: $150,258,521
- Non-discretionary: $6,763,422

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 71 | $29,743,845 |
| High net worth individuals | 57 | $65,428,310 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 0 | Not reported |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 35 | $61,849,788 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2025 (1 year)
- Employees: 6 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [finec.us](https://finec.us)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $126,303,888 | 6 | June 23, 2025 |
| October 2026 | $157,021,943 | 6 | March 18, 2026 |

Regulatory assets under management: $126,303,888 in the October 2025 data and $157,021,943 in the October 2026 data, up 24%.
Total employees: 6 in October 2025 and 6 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $126,303,888 to $157,021,943 (+24%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Finec Asset Management (CRD 231789): Form ADV filing data as of October 2026.