# Financial Sense Advisors, Inc.

> Financial Sense Advisors, Inc. is an SEC-registered investment advisory firm in San Diego, CA, registered since 1985, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 31, 2026.

- CRD: 111090
- Filed as: FINANCIAL SENSE ADVISORS, INC.
- Also doing business as: FINANCIAL SENSE WEALTH MANAGEMENT
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Diego, CA
- Filing period: October 2026
- Form ADV filing dated: August 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111090
- AdvisorCensus page: https://advisorcensus.com/firm/financial-sense-advisors-inc-san-diego-ca-111090

## Quick answers

**How is Financial Sense Advisors, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Financial Sense Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Financial Sense Advisors, Inc. charge?**
Its Form ADV Part 2A brochure dated August 31, 2026 states: Flat fee: $1,500 to $5,000 (Comprehensive Financial Planning and Consulting); Hourly rate: $200 to $300 an hour (Comprehensive Financial Planning and Consulting). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Financial Sense Advisors, Inc. located?**
Financial Sense Advisors, Inc.'s principal office is in San Diego, CA, according to its Form ADV.

**Is Financial Sense Advisors, Inc. registered with the SEC or a state?**
Financial Sense Advisors, Inc. is an SEC-registered investment advisory firm, registered since 1985. Status as filed: Approved. CRD 111090.

**How much does Financial Sense Advisors, Inc. manage?**
Financial Sense Advisors, Inc. reports $835,564,894 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (100% discretionary).

**How have Financial Sense Advisors, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Financial Sense Advisors, Inc.: Regulatory assets under management: $561,847,898 in the October 2021 data and $835,564,894 in the October 2026 data, up 49%. Total employees: 17 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Financial Sense Advisors, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (399); high net worth individuals (189); corporations or other businesses not listed above (6).

**Which custodians does Financial Sense Advisors, Inc. use?**
Financial Sense Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Financial Sense Advisors, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111090

**What changed in Financial Sense Advisors, Inc.'s recent Form ADV filings?**
In the July 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated August 31, 2026)

- Flat fee: $1,500 to $5,000 (Comprehensive Financial Planning and Consulting)

> Fixed fee: A fixed fee, typically ranging from $1,500 to $5,000, depending on the nature and complexity of each client's circumstances and upon mutual agreement with the client.

- Hourly rate: $200 to $300 an hour (Comprehensive Financial Planning and Consulting)

> Hourly basis: On an hourly basis, ranging from $200 to $300 per hour, depending on the nature and complexity of each client's circumstances and upon mutual agreement with the client.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $835,564,894
- Discretionary: $835,564,894
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 399 | $206,036,373 |
| High net worth individuals | 189 | $606,682,222 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 3 | $3,053,489 |
| Corporations or other businesses not listed above | 6 | $19,792,810 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 1985 (40 years)
- Employees: 11 total, 8 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, AZ, CA, CO, CT, FL, GA, HI, IA, ID, IL, IN, KS, LA, MA, MD, MI, MN, MO, MS, MT, NC, NH, NJ, NM, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- financialsense.com
- financialsensewealth.com
- Instagram @financialsensewealth
- LinkedIn @financial-sense-wealth-management

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $561,847,898 | 17 | March 29, 2021 |
| October 2022 | $601,016,692 | 15 | March 23, 2022 |
| October 2023 | $584,563,111 | 15 | August 22, 2023 |
| October 2024 | $568,400,487 | 12 | September 11, 2024 |
| October 2025 | $681,412,925 | 13 | April 30, 2025 |
| October 2026 | $835,564,894 | 11 | August 31, 2026 |

Regulatory assets under management: $561,847,898 in the October 2021 data and $835,564,894 in the October 2026 data, up 49%.
Total employees: 17 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 9 to 8.
- Regulatory assets under management went from $681,412,925 to $835,564,894 (+23%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Financial Sense Advisors, Inc. (CRD 111090): Form ADV filing data as of October 2026.