# Financial Rounds

> Financial Rounds is an SEC-registered investment advisory firm in Cincinnati, OH, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 20, 2026.

- CRD: 110384
- Filed as: FINANCIAL ROUNDS
- Legal name: Personal Choice Financial Advisors, LLC
- Also doing business as: FINANCIAL ROUNDS
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Cincinnati, OH
- Filing period: October 2026
- Form ADV filing dated: January 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110384
- AdvisorCensus page: https://advisorcensus.com/firm/financial-rounds-cincinnati-oh-110384

## Quick answers

**How is Financial Rounds compensated?**
On its Form ADV (Item 5.E, October 2026), Financial Rounds reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Financial Rounds located?**
Financial Rounds' principal office is in Cincinnati, OH, according to its Form ADV.

**Is Financial Rounds registered with the SEC or a state?**
Financial Rounds is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 110384.

**How much does Financial Rounds manage?**
Financial Rounds reports $211,334,500 in regulatory assets under management in its Form ADV filing dated January 20, 2026 (98% discretionary).

**How have Financial Rounds' assets and staff changed since 2021?**
In the Form ADV data for Financial Rounds: Regulatory assets under management: $138,452,028 in the October 2021 data and $211,334,500 in the October 2026 data, up 53%. Total employees: 6 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Financial Rounds serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (131); high net worth individuals (57).

**Which custodians does Financial Rounds use?**
Financial Rounds' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Financial Rounds report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110384

**Does Financial Rounds state an account minimum?**
Its Form ADV Part 2A brochure dated January 20, 2026 says: "We do not have a minimum account size requirement."

**What changed in Financial Rounds' recent Form ADV filings?**
In the February 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $178,333,207 to $211,334,500 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated January 20, 2026)

- Account minimum: None

> We do not have a minimum account size requirement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $211,334,500
- Discretionary: $206,116,092
- Non-discretionary: $5,218,408

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 131 | $53,490,846 |
| High net worth individuals | 57 | $157,843,654 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2021 (5 years)
- Employees: 8 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, KY, MA, NH, OH, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- financialrounds.com
- personalchoicefinancial.com
- Facebook @PERSONALCHOICEFINANCIAL
- LinkedIn @PERSONAL-CHOICE-FINANCIAL-ADVISORS-LLC
- X @PCFADVISORS

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $138,452,028 | 6 | April 30, 2021 |
| October 2022 | $162,356,887 | 5 | June 30, 2022 |
| October 2023 | $129,903,056 | 7 | March 17, 2023 |
| October 2024 | $159,027,537 | 7 | August 15, 2024 |
| October 2025 | $178,333,207 | 7 | March 31, 2025 |
| October 2026 | $211,334,500 | 8 | January 20, 2026 |

Regulatory assets under management: $138,452,028 in the October 2021 data and $211,334,500 in the October 2026 data, up 53%.
Total employees: 6 in October 2021 and 8 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $178,333,207 to $211,334,500 (+19%).

### December 2025
- Registered or notice-filed in MA, NH.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Financial Rounds (CRD 110384): Form ADV filing data as of October 2026.