# Financial Planning First, LLC

> Financial Planning First, LLC is an SEC-registered investment advisory firm in Tuscon, AZ, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 9, 2026.

- CRD: 319273
- Filed as: FINANCIAL PLANNING FIRST, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Tuscon, AZ
- Filing period: October 2026
- Form ADV filing dated: March 9, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/319273
- AdvisorCensus page: https://advisorcensus.com/firm/financial-planning-first-llc-tuscon-az-319273

## Quick answers

**How is Financial Planning First, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Financial Planning First, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Financial Planning First, LLC located?**
Financial Planning First, LLC's principal office is in Tuscon, AZ, according to its Form ADV.

**Is Financial Planning First, LLC registered with the SEC or a state?**
Financial Planning First, LLC is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 319273.

**How much does Financial Planning First, LLC manage?**
Financial Planning First, LLC reports $113,861,377 in regulatory assets under management in its Form ADV filing dated March 9, 2026 (100% discretionary).

**How have Financial Planning First, LLC's assets and staff changed since 2022?**
In the Form ADV data for Financial Planning First, LLC: Regulatory assets under management: $71,378,777 in the October 2022 data and $113,861,377 in the October 2026 data, up 60%. Total employees: 2 in October 2022 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Financial Planning First, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (260); high net worth individuals (31); pension and profit sharing plans (but not the plan participants or government pension plans) (5).

**Which custodians does Financial Planning First, LLC use?**
Financial Planning First, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Financial Planning First, LLC report any disciplinary disclosures?**
Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/319273

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $113,861,377
- Discretionary: $113,432,419
- Non-discretionary: $428,958

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 260 | $49,423,177 |
| High net worth individuals | 31 | $57,519,497 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 5 | $6,357,392 |
| Charitable organizations | Fewer than 5 | $561,311 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2025 (0 years)
- Employees: 3 total, 1 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, FL, ID, NY, TX, VA, WA
- Disclosures (Item 11): Reports 1 disclosure item on Form ADV Item 11.

### Item 11 questions answered yes
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/319273

### Websites listed on Form ADV (Item 1.I)
- financialplanningfirst.com
- fpftucson.com
- Facebook @FP1stLLC

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $71,378,777 | 2 | September 29, 2022 |
| October 2026 | $113,861,377 | 3 | March 9, 2026 |

Regulatory assets under management: $71,378,777 in the October 2022 data and $113,861,377 in the October 2026 data, up 60%.
Total employees: 2 in October 2022 and 3 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Financial Planning First, LLC (CRD 319273): Form ADV filing data as of October 2026.